The top five e-commerce platforms in the United States in 2024 are announced! Temu and TikTok Shop are on the list

The top five e-commerce platforms in the United States in 2024 are announced! Temu and TikTok Shop are on the list


It is learned that on July 2, according to foreign media reports, the top five e-commerce platforms in the United States in 2024 will be Amazon, eBay, Temu, TikTok Shop and Walmart. After achieving this year's goals, Temu and TikTok will be able to surpass Walmart.


Currently, Amazon is the largest platform in the United States, with sales three times that of other platforms combined. According to forecasts from eMarketer and Marketplace Pulse, Amazon's sales this year will reach $325 billion, and that only includes sales from third-party sellers. If the sales of Amazon's first-party retailers are added, it is likely to be the largest online and offline retailer in the United States.


Image from Marketplace Pulse


eBay's sales this year are expected to reach $35 billion, which is roughly the same as the amount in 2022 and 2023. eBay still has an important position in the US market, but it is mainly concentrated in the "enthusiast" group, so it is not the first choice for most brands to expand their sales channels. eBay CEO Jamie Iannone once said that companies that mainly sell new models of the season tend to prefer to sell on Amazon or Walmart. In response, eBay is trying to enter this field.


Walmart is expected to generate $10 billion in sales this year, according to estimates. eMarketer reports that Walmart will generate $1.037 billion in third-party sales this year. On Amazon, third-party sales account for more than 60% of its total sales, compared to about 10% for Walmart. But like Amazon, Walmart's third-party market is growing faster than first-party sales.


In addition, Temu has set a sales target of $60 billion this year, of which the United States will account for 40%. Temu will first be launched in the US market in September 2022, but sales forecasts in Europe may be higher. Currently, Temu is developing rapidly in the US market and expanding sellers with local warehouses, but sellers are still mainly concentrated in China.


TikTok aims to grow its TikTok Shop U.S. e-commerce business to $17.5 billion this year, its first full year since its founding, thanks to its aggressive promotion of shopping content and live streaming. 36Kr's additional report said TikTok plans to achieve $12-13 billion in revenue in the second half of this year, indicating it may not reach its $17.5 billion goal.


Overall, only five platforms outside of offline retail and DTC channels have sales of $10 billion or more, with Amazon firmly at the top and TikTok quickly becoming the dominant social e-commerce channel. Meanwhile, eBay focuses on its resale business and Temu is mainly for Chinese sellers, which are not the best channels for the expansion of American brands.


Author ✎ Rayna/

Statement: This article is copyrighted and may not be reproduced without permission. If you need authorization, please contact: happy


<<:  Back-to-school spending by U.S. parents will increase by 21.8% in 2024, with Walmart and other platforms being the top choices

>>:  Walmart+ subscribers exceed 30%, millennials are keen on subscription services

Recommend

What is 3Suisses? 3Suisses Review

3Suisses Faruier is a well-known French B2C e-comm...

What is Everypost? Everypost Review

Everypost makes it easy to curate visual content f...

I am not from Shenzhen during the Chinese New Year

Source: Know Nothing Author: A grain of dust Janua...

What is JD CENTRAL (JD.TH, Thailand)? JD CENTRAL (JD.TH, Thailand) Review

JD CENTRAL (JD.com Thailand) is a Thai online reta...

Q4 US e-commerce sales reached $285.2 billion, with growth slowing to 0.8%

It is learned that the U.S. Department of Commerce...

Shein plans to add 2 distribution centers in the United States! Reduce package delivery time to 3-4 days

<span data-docs-delta="[[20,"获悉,据外媒报道,中国快时...

What is RAVPower? RAVPower Review

RAVPower is one of the six brands under Zebao Sunv...

[Official Announcement] HiPay full platform, want to make "billions"!

This year is a year full of opportunities for cros...

Cross-border sales are strong! Is Anker's position no longer secure?

Recently, 3C category big seller UGREEN Technology...

What is Timely Language? Timely Language Review

Shishiyu is a one -stop intelligent customer servi...

What are the Sakata Five? Sakata Five Review

The Bantian Five Tigers refer to the five cross-bo...

TikTok ban extended for 270 days! Will TK American refugees stay on Xiaohongshu?

Xiaohongshu has been really lively recently! When ...

Those keyword optimization principles you don’t know!

Principles of keyword embedding optimization 1. N...