A large-scale sweep of accounts at the end of the year? Nearly 5,000 Chinese sellers were blocked!

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An account with annual revenue of 200 million yuan was blocked

Shockingly, the Amazon seller with an annual revenue of 200 million was unfairly punished by the Amazon platform during the Black Friday promotion. The Brent Wynne account was banned and suffered heavy losses!

It is understood that Brent Wynne runs a store called TB Superstore on Amazon. Seller ID: A3VQS8HNHDVD50, with an annual revenue of 30 million US dollars (about 218 million RMB). The company was also selected into the Inc. 5000 list. The Inc. 5000 is a list of the strongest companies launched by Inc. magazine in the United States.

However, during the Cyber ​​Monday sale, Brent Wynne's store received complaints of copyright infringement and his account was blocked.

According to Brent Wynne, after receiving the infringement complaint, he submitted all the necessary documents required by Amazon through multiple suppliers to prove the authenticity of his products, but his store has not been restored so far.

However, Amazon did not conduct an in-depth investigation into the matter, but directly blocked the company's account. Moreover, it was blocked during the big promotion period, which directly caused his company to suffer a serious blow. He had to let 80% of his employees take leave , and the company's operations almost came to a standstill.

According to statistics, Brent Wynne has lost more than 2 million US dollars since his account was blocked.

It is worth noting that the account blocking incident on the Amazon platform is not an isolated case. Especially in recent times, the supervision of sellers has been continuously strengthened!

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Nearly 5,000 Chinese Amazon accounts are suspected to have been blocked

Black Friday and Cyber ​​Monday are the critical periods for sellers to boost their performance, but the sudden "account blocking wave" has stopped many sellers before they even enter the market, including some with monthly sales of more than hundreds of thousands of US dollars.

According to data from SmartScout, between November 1 and 20 alone, about 5,000 Chinese sellers’ stores were suspected to have been blocked by Amazon. On November 20 alone, about 500 Chinese sellers’ stores even stopped selling on Amazon, and on November 21, 31 Amazon stores were blocked!

Regardless of whether they voluntarily stopped sales or were blocked, their monthly sales reached millions of US dollars. There are also many stores with annual sales of more than 10 million US dollars . These data seem to be what the industry calls "billion-level sellers."

For example, the links of the four sellers in the picture below are currently unavailable.

In some social media and seller communication groups, many sellers have feedback links removed, accounts mistakenly blocked, etc. every day.

These tragic consequences are a warning to sellers: the platform is becoming increasingly strict on compliance issues, and sellers must pay attention to compliance from the source and in the early stages of operations to avoid subsequent operational risks.