Black Friday sale postponed! Is it possible to cancel it?

At the beginning of this month, we published a message in the afternoon newsletter of the communication group, that is, the French government believes that Amazon's Black Friday promotion is seriously unfair to the local offline real economy, because France is implementing a blockade and quarantine for at least one month, offline entities cannot hold Black Friday promotions, but Amazon can carry out Black Friday activities without being affected. This situation may seriously damage the local real economy.

After the French government made this announcement, Amazon responded that it would withdraw all Black Friday promotional activities in France and would no longer run Black Friday-related advertisements in France during the lockdown.

Unexpectedly, simply stopping the promotion of Black Friday is not enough. Recently, the French government once again put pressure on Amazon to postpone the Black Friday promotion.

Amazon France responded to government pressure by saying it would postpone its Black Friday sale in France from November 27 to December 4.

However, officials also stated that there is a prerequisite for postponing the promotion, which is that local authorities need to confirm that the physical economy can reopen before December 1. In this case, Amazon is willing to postpone Black Friday to December 4 and carry out promotional activities together with tens of millions of offline stores/businesses.

After all, Amazon has considered a lot before adding this condition. If the epidemic in France is very serious and the blockade cannot be lifted and businesses cannot be reopened in December or even January next year, Amazon certainly cannot postpone Black Friday until so late as the business must have been completely cold by then. If it is postponed, it can only be postponed for one or two weeks so that the festive atmosphere of the big sale is still there.

Due to the resurgence of the epidemic, France has restarted a full lockdown on the 30th of last month. At that time, the expected lockdown would last at least until December 1st (the deadline that Amazon requires the reopening of the physical economy). Now the local epidemic situation is very grim, and the government still has no schedule for lifting the lockdown.

If the local real economy fails to restart on December 1, Amazon's Black Friday schedule will be awkward again. If it is further postponed, the effect of the promotion will be greatly reduced. If it is held on December 4, it is better not to postpone it, because the real economy cannot be restarted anyway.

So I guess Amazon may continue to negotiate with the government on the date of lifting the blockade, so there will be new news about the extension of Black Friday on the French site in the next week. Sellers who sell on the French site must pay attention at any time (add my WeChat and invite you to the group to get first-hand information: zyqmda). Other sites will proceed as usual. Today, the Black Friday warm-up week activities have officially started.

The warm-up week is an activity that lasts from the 20th to the 26th, and the 27th is Black Friday. If the seller’s Black Friday LD schedule does not fall on that day, it will most likely be scheduled during this warm-up week.

If you apply for Prime exclusive discounts and Black Friday coupons, these two free activities will start on Black Friday, the 27th. Although LD can no longer apply, you can still apply for Prime exclusive discounts on the US site!

The deadline for the exclusive discount on the US site is 24th. It can be said that it is only this year that the two big promotions are too close to each other. Don't miss this opportunity! Let me tell you some points to note when registering.

The first thing is to check the content when submitting the report. When setting it up, you can check the two big promotion festivals, Black Friday or Cyber ​​​​Monday. Because the two dates are very close, with only 2 days in between , sellers can choose to check two big promotion activities in one discount group at the same time. This will make the entire discount group start from Black Friday and continue until the end of Cyber ​​​​Monday.

If you check both options, the promotion will basically last for about 4 days, from 0:00 on Friday to 24:00 on Monday. If the promotion lasts too long, the effect will be weakened a lot, so it is best to register for two promotions separately, and register for different products in each event (the same product will affect the discount price).

There are also some actual ranking and optimization operations. It is recommended that you give it a try. Free activities can also achieve good sales results!