Check yourself! 2500 listings were deleted just because there was a problem with the category!

2,500 listings deleted

A seller posted on the forum that he received a warning email from Amazon on January 10, saying that Amazon had deleted two of his listings because they were placed in the wrong category. The seller quickly checked the product inventory, but during this period, Amazon deleted listings on a large scale, and the inventory interface was refreshed again and again until the last 2,500 listings became zero.

The seller contacted customer service and the performance team, but there was no effective solution. Amazon emailed that the listings were deleted because they were placed in the wrong product category, but the seller was sure that most of the listings were in the correct category.

The seller said that he had been selling these products on Amazon for two years, and this was the first time he encountered such a situation. In addition, the seller mentioned that for greater convenience, he had previously used templates in the backend to upload listings ( from the fact that as many as 2,500 listings were deleted, this was probably a general merchandise seller, or a clothing seller). If some of the listings were placed in the wrong category, that was possible, but it was impossible for all listings to be wrong!

Later, the seller also posted the original text of the warning email:

It clearly states that sellers are not allowed to create products under the wrong category, otherwise the listing may not be listed normally. If this problem persists, Amazon will no longer allow sellers to sell on it!

Category nodes are important

Regarding category nodes, Amazon actually classifies products according to different categories. When sellers upload new products, they must first select the product category and place the products in the appropriate category from large to small.

Amazon does this to help consumers find the products they need more accurately and improve their shopping experience. Similarly, choosing the right category is also related to the seller's product promotion.

1. Wrong category

For example, for a certain popular product, it will cost a lot of money to promote it in a large category (fierce competition among sellers, high advertising costs, etc.), or if the seller wants to seize the "Best Seller" in the category, then some sellers will put the product in a small category with less competition, and deliberately put it in other unrelated small categories to seize the Bestseller.

However, Amazon is already cracking down on the behavior of deliberately placing wrong categories or changing categories by uploading forms . Sellers whose listings have been deleted are likely to be judged by Amazon to have illegally manipulated categories!

2. Add category nodes

More categories can help products get greater exposure opportunities, thereby bringing more traffic and sales. Therefore, many top-ranked Asins will have multiple category nodes.

For example, the aromatherapy machine below has two small categories, which means that it can obtain traffic from two categories.

However, sellers can only choose one category when uploading products, and Amazon will automatically add nodes based on buyer searches and listing performance! Previously, sellers could also open a case in the background and ask customer service to help add nodes. However, due to the abuse of this behavior, Amazon now has strict management on adding and changing categories, and sellers need to provide sufficient and reasonable reasons, otherwise they are likely to fail.