Amazon Review Practice - How does the review work? An inventory of Amazon review channels?

1. A comprehensive review of Amazon review channels

1. Service provider and self-built account types:

(1) Direct review

If you have multiple accounts, sufficient capital, and want to make quick money quickly, you can try direct reviews.

( 2) Customized View

Create multiple variants (50-500 variants) with a small account, FBM + low price (1-3 USD) + the same buyer account places an order for each variant GiftCard + fills in the logistics order number without shipping + quickly reviews. A buyer account leaves more than 50 VPs for the same listing, so as to make full use of the buyer account. Customized VPs are severely punished by Amazon because they seriously violate the platform's review rules by low-price orders and rapid reviews. However, the seller's pursuit of such a large number of VPs in a short period of time only makes the number and star rating of VP data look better, but does not solve the problem of traffic entry. No matter how good the VP data is, it cannot bring an increase in traffic and traffic entry, but only increases the conversion rate of existing traffic. A large number of VPs in a short period of time cannot solve the problem of stable feedback on fixed ASINs, cannot achieve the purpose of increasing email push, and cannot achieve any associated effect. At the same time, customized VPs have the problem of being deleted in a short period of time. Generally, it is difficult to survive for 2 weeks. If the comments are deleted, the listing is basically useless. Under Amazon's current algorithm logic, a large number of deleted reviews basically announces the end of the listing. Reviews are posted quickly, but deleted quickly. Each deletion will result in a hidden demotion. The faster the deletion, the faster the demotion. If you want to make up for it, you have to compete with the speed of posting or deleting. At the same time, you have to increase the number of orders to balance the number of reviews. This kind of VP customization cannot really help sellers manage their listings well, but it is just another way to spend money.

(3) Merge variants

Merging variants is a high-risk operation. There are two listings, A and B. A is the main product, a new product, with no orders; B is a variant with accumulated reviews, with orders and reviews. After merging, remove B and keep A. Because A originally had no order basis, assume 0, and then assume B has 100 reviews, the status is: 0 orders and 100 reviews. If there are no subsequent orders for the seed listing and the review rate is high, Amazon will definitely delete the reviews! It will also cause the reviews of the merged listing to be deleted.

(4) Self-built accounts by fake order companies (some of which are real reviewers)

Many self-created accounts and so-called real reviewers are not member accounts, and they need to place orders of at least $25 to get free shipping: the buyer's account behavior label can be seen from the front desk by looking at the related recommendations such as buying again and again, and looking again, for example, 20 people bought the same mobile phone case + football + skirt within three days). Obviously, this is unreasonable, and the possibility of being hit by the platform will become very high.

2. By evaluation group:

(1) WeChat evaluation group

WeChat review group, a group of service providers + intermediaries + sellers + too many reviews, need free review orders to dilute the real sellers of the account.

(2) QQ evaluation group

QQ evaluation group, a group of service providers + intermediaries + sellers.

(3) Facebook review group

Facebook review groups, like WeChat, had decent quality in the early days, but are now being used almost as well as WeChat (slightly better than WeChat).

(4) Other public evaluation groups

Other public review groups, public groups where anyone can join or post, are actually similar.

2. How to operate Amazon security assessment

1. Early Reviewer Program.

Early Reviewer Program is one of the services provided by Amazon. Although the number of reviews is not large, as long as the competition in the category is not fierce, it can initially promote the sales of new products. After the consumer reviews, Amazon will provide a $1-3 coupon as a reward, and the product reviews obtained will have "Verified Purchase" and "Early Reviewer Rewards" labels.

Requirements and Purpose:

If there are less than 5 new products with a unit price of more than $15, you will pay $60. After purchase, Amazon will randomly urge you to leave a review via email, and will randomly reward you $1-3. You will need to complete at least 5 reviews.

Note 1: Product quality and Review quality star rating are uncontrollable, and it is normal to get a few negative reviews occasionally.

Note 2: Self-created buyer order numbers may also be received (they may also be deleted later. After the comments come out, you need to take screenshots of the front-end and back-end activity applications in order to retrieve the deleted comments).

2. Amazon Vine project .

Amazon Vine product logistics are handled by Amazon. Brands send their products to Amazon, which then sends the products to reviewers for free and asks them to write reviews.

Amazon Vine is quite expensive, with each ASIN costing between $500 and $2,500, and the cost of the product itself must be added. Previously, Amazon Vine was only open to Vendor sellers, but recently Amazon launched a pilot program where sellers can participate in the program at a lower cost of $1,000 per ASIN. You can also use a service provider, but VC has several accounts with different permissions, and the cost of doing VINE varies greatly. If you find a service provider to do it, pay special attention to what type of account the other party is using to do VINE.

Amazon VINE reviews, as long as the product itself has no major problems, after the reviewer receives the product for free, the review quality given will generally not be bad, normally 5 stars or 4 stars, occasionally 3 stars or 2 stars. (First of all, you must have confidence in your product, otherwise it is not recommended to do it, the cost is still quite high: finished product + courier cost + VINE service fee).

How Vine Commentators Perform

Amazon regularly emails Reviewers every month to inform them of the products they can review. Reviewers selected to join the Vine Program can apply to Amazon for the products they are interested in reviewing based on the list in the emails sent by Amazon.

Amazon has specific criteria for selecting reviewers:

Amazon will match user tags based on the listing content that suggests applying for Vine : for example, some veteran forum players, loyal Amazon users, and people who can analyze products from a neutral perspective and provide effective suggestions to other consumers. These Amazon users will be invited. Selected Reviewers can apply for two products each time (due to quantity restrictions, they generally receive products that they have a need for and prefer), and they must write a review within 30 days of receiving and using the products, otherwise they will be disqualified as Vine Voice buyers. They may not apply to Amazon for other products before completing the review, which means that if you get it, you will definitely be on it. This is different from the early reviewer program, which did not force reviewers to be on Review . Like the early reviewer program, the goal of the Vine project is to provide real reviews of the product experience from a consumer's perspective, so the reviews sellers receive may be good or bad.

Since the product is free, the review does not have the "VP" label. However, the Vine review will show the label: Vine Customer Review of Free Product. Normal VINE reviewers will seriously and truthfully review the product, so the green label with this VINE has a very high weight.

VINE Process:

( 1 ) The US site provides ASIN.

ASIN must meet the following requirements: the US site requires certification, but products without certification, such as Power Bank and Clothing , are not accepted. Other sites can include all categories of Italian, Spanish , English and French . UPC is required, and products with only GCID are not accepted . Before listing for follow- up sale, the following content must be completed: title, picture, keywords, BP, description, product weight, size, shipping size, and weight.

(2) Create a new ASIN on the US site.

(3) Use your own VC account or service provider to follow the sale (no need to create new accounts on other sites, no need to follow the sale, just provide the ASIN).

(4) The US site successfully follows the product, and the service provider submits VINE and provides product labels and outer box labels the next day.

(5) Selected or specially made products are labeled with VINE warehousing labels, packed, labeled with outer box labels, and sent to Amazon's specific VINE address (product quantity: generally 30 shipments can be created, and the actual shipment can be more than 30. You can estimate how many products to send based on the market capacity of the product or your confidence in the product (30-60 for each model). As long as the products are received, a review will be left. There is no guarantee that 100% of the products will be received. Products that are not received will be destroyed later).

(6) Amazon will arrange the review within 28 days of the product arriving, and the reviewer must leave a review within 30 days of placing an order.

(7) After completing the review (the review must be completed within 30 days after receipt), the link with the Vine review will be merged with the original link through variants and merged links ( Merge ) .

3. Integrate resources by yourself to urge evaluation.

(1) On-site review reminders: Don’t send any on-site review reminders recently. The platform is quite sensitive to on-site review reminders.

(2) EDM email evaluation: Use relevant crawler tools to export all order information of old products and account information of natural reviewers of products (name, address, phone number, etc. to match social information: Twitter, Youtube , Facebook , Linkedin , Instagram, Google+, etc.), obtain the buyer's email address, and send a reminder letter outside the site. Promote new products and offer discounts to request reviews. The reminder letter from experienced reviewers can keep the response rate to around 5%.

(3) Cooperation with influencers: discounts, commissions, or other forms of cooperation.

(4) Evaluation of old customers: Match and retain the information resources of old customers to form your own customer resource pool. The cycle of new product evaluation and new product promotion and repurchase will be relatively long, but once it settles, "the consequences will be disastrous!"

4. Coordination between VC account and SC account.

VC signs the agreement, the seller delivers the goods, a virtual order is placed, only the order number is filled in, comments can be left after signing, and after completing the review of the initial requirements (note the dilution of the order), VC is closed, no goods are supplied, and SC takes over the sales.

5. Send substitutes to small FBA accounts and increase CPC.

operate:

(1) Do not follow the main account first, wait until all actions of the small account are completed before following (avoiding the risks of the main account).

(2) Purchase low-priced alternatives and send FBA to small accounts.

(3) Small-sized products are sold as second-hand products with the label “ Used Like New ” and priced at $3 (adjusted with platform adjustments). Any price warning emails will be ignored and the price will be refunded after the order is placed.

(4) Run CPC advertising and aim to achieve a transaction volume of 1,000 to 4,000 orders (gradually increase the price to facilitate large-scale sales of genuine products in the future), depending on your product category.

(5) Advertising method: Manual and precise matching of main keywords.

(6) The advertising bid should be as low as possible, but it must be visible in the first 20 pages of keyword search results.

(7) Provide sufficient advertising budget.

Reminder: This method is not suitable for flash sales. First occupy the market with a low price and then harvest traffic.

6. Use ASIN to send emails to obtain high-quality, pollution-free buyers for evaluation.

For general practical products, it is easy to get 5-10 buyers to review your products by sending thousands of emails to any buyers' email addresses! For more professional or special products, such as adult products, you only need to go to your own or your competitor's ASIN email address, and then write a beautiful development letter yourself, and you can usually solve the problem. The reviews that come out are very clean and unpolluted.

7. Use some professional evaluation websites.

They continue to attract buyers through certain professional review websites via GOOGLE ads or by sending mass emails to hundreds of thousands of buyers' email addresses, and strictly control the number of products purchased and reviewed by buyers each week and the purchasing process.

(Collated from: Dabao off-site promotion, network)