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A "virus" called ChatGPT is sweeping the world.
After its launch at the end of November last year, ChatGPT’s user base exceeded one million in just one week, and in less than two months, it gained over 100 million registered users, becoming the fastest growing application.
Under the ChatGPT storm, technology giants can no longer hold back. On February 6, Google announced the launch of an AI chatbot named Bard, which may be open for public testing in the next few weeks; Baidu also announced on February 7 that it will soon launch a similar new AI species, named ERNIE Bot, which is expected to be launched in March this year.
Today, this powerful chatbot has attracted global attention, from the technology field to all walks of life. A strange emotion has begun to spread in the cross-border e-commerce circle: Will the seemingly "all-powerful" ChatGPT replace manual labor and cause a large number of Amazon operators to lose their jobs? ChatGPT becomes a magical tool for listing editing. Will a large number of Amazon employees lose their jobs? ChatGPT, which became popular overnight, has become a new productivity. According to reports, 89% of American students use ChatGPT to do homework. It has all the functions of writing papers, copywriting, report writing, drawing, etc., and more and more fancy ways of playing have been developed by users around the world.
Looking at the cross-border circle, a large number of sellers also use it as an auxiliary tool for daily operations. From cross-border product selection to listing writing, ChatGPT, which responds to every request, has set off a huge wave in the industry.
A seller asked ChatGPT to write a 5-point description for a black wireless mouse with an LED light. The generated copy introduced the product from three aspects: appearance, accessories, and functions. It was concise, detailed, and directly hit the product selling points.
▲ The picture comes from the seller communication group
However, some sellers are worried that for the same product, different sellers using the same keywords will generate exactly the same listing description. In this regard, the above sellers input the same instructions and finally obtained a completely different copy.
▲ The picture comes from the seller communication group
In addition, ChatGPT can also help with cross-border product selection. Asked to list the popular products that are currently selling well on the Amazon platform, ChatGPT gave the following answers:
- Fire TV Stick (streaming device)
- LifeStraw Personal Water Filter
- 23andMe Health + Ancestry Service
- Anker PowerCore 10000 Portable Charger
- Bose QuietComfort 35 II Wireless Headphones
In addition to quickly responding to sellers' needs and providing information on hot-selling categories on each platform, ChatGPT can also provide some methodological assistance to sellers in the product selection process, such as steps for finding blue ocean categories and niche product analysis.
As you can see, ChatGPT has numerous functions in cross-border e-commerce operations:
- Product description generation: quickly generate listing copy based on seller needs and product features
- Recommender systems: Analyze customer data and generate personalized product recommendations
- Data analysis: Analyze customer data to help sellers understand customer needs and behaviors, so as to develop more targeted marketing strategies
- Automatic customer service: As an automatic customer service system, it helps sellers answer customer questions and improve customer satisfaction
In this regard, it is inevitable that many practitioners feel anxious. If ChatGPT can replace the above-mentioned jobs, then is there any need for related positions to exist? Will Amazon jobs be replaced in large numbers? ChatGPT: No At present, the most widely used application of ChatGPT in the cross-border industry is listing writing. However, although the copywriting generated by ChatGPT is efficient, there are problems such as stiff expression and delayed information.
Therefore, ChatGPT plays a more auxiliary role. The content generated by ChatGPT provides copy editors with a more comprehensive perspective, on which they can polish and process the content, further improving the efficiency of optimizing product descriptions.
The charm of human language is unmatched by AI. ChatGPT is logically rigorous and seemingly impenetrable, but how to grasp the emotional breakthrough of users is an irreplaceable advantage of humans. ChatGPT may be able to complete some basic operations that are not very technical independently, but deeper content still needs to rely on manual excavation.
It is worth noting that ChatGPT simplifies the user's search process and provides answers to users' questions. However, unlike search engines, ChatGPT only provides a single answer, rather than multiple search result rankings. No ranking means that search ads cannot be placed. If Google search is replaced, this will have an impact on the placement of search ads by cross-border sellers.
Overall, ChatGPT can be used as an auxiliary tool to help cross-border companies select products, generate product descriptions, analyze data, handle after-sales services, etc., thereby improving operational efficiency and saving manpower and financial resources, but it does not play a decisive replacement role and therefore cannot completely replace manual operations.
As ChatGPT itself said, although it is constantly upgrading and evolving, cross-border e-commerce operations positions require completing many complex tasks and knowing a variety of different skills and knowledge. Including marketing, logistics management, customer service, supply chain management, etc., all of which require human wisdom and judgment to complete.
ChatGPT can help them complete some designated tasks, but it cannot completely replace human labor. The use of ChatGPT may lead to the automation of some positions, but it will not necessarily lead to unemployment. It may change the work content of operations personnel, allowing them to focus more on higher-level tasks, and may create new positions.
Humans rely on the convenience of AI, but are also afraid of its power. However, AI is not invulnerable. The wave of technological development is rolling forward. When more superior technology emerges, ChatGPT may also be eliminated. "Do you think you will be replaced?" ChatGPT's answer is that the development of technology is constantly changing. We cannot be sure what will happen in the future, but we can remain sensitive to technological development to adapt to market changes.
Similarly, for cross-border e-commerce and practitioners in all walks of life, the real competitors are not machines.
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