|
With the end of the third quarter, another financial reporting season in 2023 has quietly arrived. While many cross-border sellers have disclosed their third-quarter results one after another, e-commerce giants such as Amazon and Temu have also begun to release their third-quarter 2023 report cards.
It is learned that on October 26, local time in the United States, Amazon released its third-quarter 2023 financial report. During the reporting period, Amazon achieved revenue of US$143.1 billion , a year-on-year increase of 13% , higher than the average analyst expectation of US$141.56 billion ; operating profit reached US$11.2 billion , a year-on-year increase of 348%, also higher than the average analyst expectation of US$7.71 billion. It is worth noting that Amazon's net profit in the third quarter reached US$9.9 billion (approximately RMB 72.43 billion), a 241% increase from the same period last year , continuing the high growth trend in the second quarter and significantly enhancing profitability. From the report, Amazon pointed out that the main reasons for the rapid growth of profits in the third quarter were: 1. Amazon's investment income in the US electric vehicle company Rivian turned positive, with a pre-tax estimated profit of US$1.2 billion; 2. The cost-cutting measures Amazon has taken over the past year have begun to bear fruit. It is understood that the above two points correspond to two important factors that caused Amazon to lose money in the same period of 2022: First, Rivian’s stock price has continued to decline since January 2022, resulting in a pre-tax valuation loss of US$12.7 billion for Amazon’s investment in it; second, the bonus period of the epidemic has passed, and the sequelae of Amazon’s large-scale expansion have begun to appear. After Andy Jassy took office and took measures such as layoffs and cutting marginal businesses to reduce its scale, Amazon's "slimming action" has indeed achieved some results. Looking ahead, Amazon expects its fourth-quarter net sales to be in the range of $160 billion to $167 billion, up 7% to 12% year-on-year, boosted by the holiday shopping season, faster delivery and improved prospects for its cloud computing division; its fourth-quarter operating profit is expected to be in the range of $7 billion to $11 billion , significantly higher than $2.7 billion in the same period last year. It is clear that after experiencing last year's turmoil of soaring inflation and rising interest rates, Amazon's business has now begun to accelerate again. At the same time, as Amazon's performance is rejuvenated, Extensiv's insights into the US e-commerce platform for the third quarter of 2023 recently released show that the order volume of Amazon's third-party sellers is also continuing to grow. According to Extensiv data, in the third quarter of 2023, the average sales volume of Amazon's third-party sellers increased by 21% from the second quarter and 76% year-on-year. Judging from the month-on-month growth chart, the order volume of Amazon's third-party sellers has continued to grow both quarter-on-quarter and year-on-year, and the growth is strong . In Amazon's third-quarter report, its digital advertising remained a highlight of its performance: advertising revenue grew 26% year-on-year , much faster than Google's 9% advertising revenue growth and Meta's 23% growth rate. The main reason is that due to the increasingly fierce competition, both third-party sellers and brands have increased their advertising spending to increase their visibility: Amazon's third-party seller service Q3 net sales were US$34.342 billion, a year-on-year increase of 20%. However, it is worth noting that although the above data show that the overall orders of third-party sellers are continuing to grow, it has been observed that in the third quarter of this year, many cross-border sellers are still shrouded in the shadow of sluggish orders, and the cross-border giant Youkeshu is obviously one of them. It is learned that on October 26, Shenzhen 3C giant Youkeshu disclosed its 2023 third quarter report. The report shows that in the first three quarters of 2023, Youkeshu achieved operating income of 344 million yuan , a decrease of 44.87% from the same period last year, and realized a net profit attributable to shareholders of listed companies of -142 million yuan , a decrease of 6.73% from the same period last year. ▲ The picture comes from There is a tree In the third quarter , Youkeshu achieved operating income of 109 million yuan , a decrease of 45.84% from the same period last year, and achieved a net profit attributable to shareholders of listed companies of -83 million yuan , a decrease of 67.55% from the same period last year. As for the reasons for the decrease in operating income in the first three quarters of this year, Youkeshu pointed out that it was mainly due to the reduction in sales scale and the decline in cross-border e-commerce business . ▲ The picture comes from There is a tree It is learned that cross-border e-commerce export business is still the only core business of Youkeshu. Under the B2C model, Youkeshu mainly relies on third-party comprehensive e-commerce platforms such as Amazon, AliExpress, and Shopee to sell products overseas. It is worth noting that although Youkeshu’s cross-border e-commerce business has also taken a series of measures such as reducing scale and lowering costs , it has not been able to rejuvenate like Amazon, and is still in a downward trend, and has not yet achieved profitability again. The main reason, in addition to the size difference, is that Youkeshu stocked up a large amount of inventory during the explosive growth period in 2020, and was hit hard by the account ban wave in 2021, resulting in a large amount of unsold inventory and a large gap in performance losses, which is difficult to recover in a short period of time. What measures will Youkeshu take to rectify the situation in the future? It remains to be seen. Nowadays, the international situation is turbulent, and the platform is frequently rectifying. Cross-border sellers are entering a new era. As the "barbaric growth" train reaches its end, it seems that only cross-border sellers holding tickets with the label "compliant and prudent operation" can transfer to the train called "orderly development" and continue to move forward. What do you think about this? Welcome to discuss in the comment area~
|
