Made in China dominated the Olympics, and these products sold out on Amazon!

On July 26, the 33rd Olympic Games opened grandly on the Seine River in Paris. As a top event held every four years, it is undoubtedly a traffic feast that attracts the attention of people all over the world.

For this reason, in the arena where athletes shed their sweat, a battle without gunpowder smoke between Chinese enterprises and cross-border merchants is also quietly starting...

Recently, at the Paris Olympics, Chinese shooting athletes Huang Yuting and Sheng Lihao won the first Olympic gold medal with their outstanding performance. As the popularity of the first gold medal exploded, the hairpin Huang Yuting wore during the competition successfully triggered a celebrity effect, and the search popularity soared by 120%. 100,000 hairpins of the same style in Yiwu were snapped up.

The economic effect and huge business opportunities brought by the Olympic Games can be seen from this. For Chinese companies, the sky-high traffic brought by top sports events is undoubtedly an excellent exposure opportunity for brands.

According to industry reports, Paris is expected to welcome 15 million tourists during the Olympics, and an estimated 1 billion people are expected to watch the games via live television broadcasts.

Chinese merchants have long been eyeing this opportunity. As early as the first half of this year, a large number of merchants began to warm up for the Olympics, and a large number of sports goods and peripheral products were exported to Europe.

According to statistics from the General Administration of Customs, China's exports to France surged in the first five months of 2024, with sporting goods up 15.4% from the same period last year. In addition, during this period, Yiwu's exports of sporting goods and equipment reached 4.1 billion yuan.

A Temu clothing seller said that in order to seize the hot spots and stimulate consumer demand, he designed nearly ten T-shirts containing Olympic elements, and successfully achieved a surge in popularity on the eve of the Olympics, with several products experiencing a surge in sales.

Such stories of explosive sales also happened to many Yiwu merchants: a handicraft company negotiated an Olympic licensing order in October last year, providing 1 million officially designated Olympic silicone wristbands, and thus successfully increased its annual sales by 30%; a football uniform company that sold more than 2 million original Argentine jerseys in the Qatar World Cup also produced a total of 100,000 fan uniforms for the Paris Olympics.

As the Olympic Games are being held in full swing, Chinese products have successfully dominated the screens both inside and outside the stadiums. From the sports equipment and gear on the field to the peripheral cultural products off the field and the facilities of the entire venue, Chinese products can be seen everywhere.

Statistics from the Paris Olympic Committee show that 80% of the mascots for this year's Paris Olympics were made in China, and most of them were produced in Yiwu.

As the event economy continues to heat up, related products have ushered in a sales boom. Specifically, the first is sports goods such as sneakers, uniforms, and rackets; the second is peripheral cultural products such as Olympic flags, replicas of Olympic torches, Olympic mascots, and customized Olympic T-shirts; the third is sunscreen products, sunglasses, portable fans, power banks, and other viewing supplies.

Relevant data shows that since the second quarter, the search volume for the keyword "Olympics 2024" on Amazon has surged, with both demand and sales of sports equipment and sporting goods categories soaring.

Now on Amazon, the Olympic mascot Frigi Related peripheral products such as plush toys, key chains, T-shirts, etc. are selling like hot cakes. Some listings have even successfully topped the Best Seller list in their respective categories, receiving thousands or even tens of thousands of orders.

Taking advantage of the Olympic momentum, a large number of cross-border merchants followed the trend and seized business opportunities, successfully leveraging this huge traffic to usher in a surge in orders.

Temu, which is now sweeping overseas with a surging momentum, is a perfect example. Temu landed in the US market in September 2022, and successfully appeared on the Super Bowl, known as the "American Spring Festival Gala" a few months later. It successfully opened up its popularity with brainwashing advertisements, and thus ushered in a simultaneous surge in traffic and downloads, which also laid a solid foundation for its surging global market last year.

In February of this year, Temu once again appeared on the US Super Bowl, spending tens of millions of dollars on advertising. With the help of the traffic effect of the event, Temu downloads increased by 34% month-on-month and set its fastest daily growth record since November 2023.

For example, on the eve of the European Cup, AliExpress launched a series of combined punches: becoming the official partner and first e-commerce sponsor of the 2024 European Cup; launching the European Cup and AliExpress joint logo on the App; officially announcing that former Manchester United and Real Madrid star Beckham would be the global spokesperson...

In order to attract more consumers' attention and break through the circle by leveraging the traffic of the European Cup, AliExpress launched a series of marketing activities during the event, including preferential product discounts, interactive game play, and surprise prizes including game tickets.

Not only that, AliExpress also cooperated with Cainiao to open the "European Cup Special Line" and established an integrated European warehouse in Dongguan, Guangdong, to undertake cross-border goods shipped to Europe, thereby improving logistics efficiency to cope with the increase in orders during the European Cup.

In Europe, its main battlefield, AliExpress has achieved performance growth while successfully consolidating its market position and further increasing brand awareness through cooperative marketing with top events.

It is reported that due to the traffic effect of the European Cup, the sales volume of football products on AliExpress in May increased by 80% year-on-year. A large number of AliExpress sellers selling sports products said that their product sales doubled during the European Cup.

Now that the Paris Olympics is in full swing, major e-commerce platforms are also gearing up.

It is learned that in June this year, AliExpress launched an Olympic-related global campaign with the theme #FindYourSport at the 2024 Olympic Track and Field Qualifying Competition, and officially announced that it would become the global TOP partner of the Olympic e-commerce platform service. Not only that, it also invited IOC President Torbach to attend the event to further build momentum with the influence of the Olympics.

Alibaba International Station, its "same mother" brother, also did not miss this marketing opportunity and launched the global campaign #SamePlayerNewGame . At the same time, it collaborated with many well-known athletes and entrepreneurs to continuously expand its brand influence.

Data shows that since the beginning of this year, the online export volume of merchants engaged in "Olympic economy" on Alibaba International Station has exceeded 7 billion yuan.

Faced with the huge wealth of the Paris Olympics, e-commerce platforms have shown their talents, leveraging the event effect to reach a wide audience and lead the summer sales season.

For cross-border sellers, the outbreak of the event economy has brought more market channels and opportunities. With the sharp increase in demand for sportswear, sporting goods, event souvenirs and other products, many sellers have achieved short-term sales growth through advance stocking and joint marketing.

Although the consumption opportunities of the Olympic Games have burst forth, providing an intriguing space for gold digging, in order to stand out from the fierce competition and successfully take advantage of this wave of wealth, it is also inseparable from the seller's product strength and operation strategy. Trustworthy products + compliant and reasonable operation and promotion methods are the real secrets to explosive sales.