What is DMM? DMM Review

DMM Basic Introduction

Initially, it started from selling and distributing adult video products, and later gradually expanded its business to online games, VOD, e-books, and e-commerce. It is a comprehensive e-commerce website for adults that integrates video, games, e-book distribution, and online shopping. The product categories mainly include ACGN, idols, software, gambling, and rental services for various items such as home appliances and clothing. You can buy various digital copyright works on it, but you can only log in with a Japanese IP, and non-Japanese IPs are blocked.

DMM Core Business

DMM.com's core business areas include online shopping, rental services, and video-on-demand services. Rental services cover rentals of CD/DVDs, clothes, and household goods. Another key business of the company is video-on-demand services, which offer a variety of comics, movies, dramas, and other online streaming options. Other services provided include charity auctions, online games, online English education services, and 3D printing. Its subsidiary DMM.com Securities provides foreign exchange services to individual investors.

DMM Development History

In 1986, Keiji Kameyama founded KC Co., Ltd. (now DMM.com Base) as the parent company at a video rental store in Ishikawa Prefecture, Japan.

In 1990, Kitato Group (now CA Group) was established to start adult video copyright business.

In July 1998, the online video and audio playback platform "DMM" officially began operations.

On November 17, 1999, Digtal Media Mart Co., Ltd. (now DMM.com) was established in Kaga City.

In April 2000, DOOGA Co., Ltd. (now DMM.com Labo) was established.

In May 2000, GOT Co., Ltd. launched the adult video magazine "Monthly DMM".

In July 2000, the online comics business started.

In July 2002, the official website of "DMM", which focuses on online shopping and online video, was officially launched.

In 2003, DMM.com officially started operations.

In 2004, online e-book, music CD and comics businesses emerged.

In July 2008, DMM.TV service started.

In August 2009, DMM.TV for Blu-ray Disc service began to be provided.

In April 2010, we started to provide fashion-related and Nandemo rental services.

In February 2011, Digital Media Mart Co., Ltd. was renamed DMM.com Co., Ltd. DOOGA Co., Ltd. was officially renamed DMM.com Labo Co., Ltd.

In December 2011, we started developing smartphone games.

In December 2012, mobile games, PC online games and web games also appeared one after another.

On April 23, 2013, the number of members of the web game "Kantai Collection -KanColle-" developed, provided and operated by Kadokawa Games exceeded 1 million.

In April 2014, the first "DMM Adult Award" was held to award various production awards for AV actresses and adult films.

In November 2014, VR video streaming services began to be provided.

In December 2014, DMM mobile began operations.

In July 2015, DMM.com officially took over and resumed operation of Samurai-Games, the first Chinese online adult game platform. The original agency DMM.com AP ceased operations.

In August 2015, DMM.make STORE began operations.

In October 2015, it began providing video streaming services for PlayStation 4.

In March 2016, DMM.Africa was established.

In December 2016, DMM Okan (Housekeeping Mom), a company that provides office and home cleaning services to businesses and individual users, officially started providing services.

In January 2017, DMM.com acquired all the shares of IJET Co., Ltd. and incorporated it into the group as a subsidiary.

On January 27, 2017, DMM.com acquired all the shares of PicApp Co., Ltd. and Nana Music and incorporated them into the group as subsidiaries.

In February 2017, DMM.com acquired all the shares of Synapse Co., Ltd. and incorporated it into the group as a subsidiary.

In April 2017, DMM.com acquired all the shares of HEHE LABS Co., Ltd., which is engaged in software development and operation in the Republic of Rwanda, and incorporated it into the group as a subsidiary.

In August 2017, DMM Group invested in Onokuwa Co., Ltd., a company that develops creator support services using native cryptocurrencies.

In November 2017, the Chinese version of DMM GAMES was officially launched. At the same time, DMM's first Chinese platform Samurai-Games, which ended its cooperation with Taiwan, announced its retirement, ended operations and closed the site on June 21, 2018. Among them, only "SHINKI PROJECT" can inherit the server data with the account.