What is Ahrefs? Ahrefs Review

Ahrefs is a well-known tool set for external link analysis and SEO analysis. Its Site Explorer, Content Explorer, Keyword Explorer and other tools are highly praised by Internet marketers. It has its own crawler and powerful database, and has developed a series of exclusive SEO indicators, such as AR, DR and UR, and its market share is also increasing year by year.

User Source

Facebook, Linkedin, Adobe, Netflix, Uber, Pinterest, eBay, Shopify, Tripadvisor, Expedia, Surveymonkey, Huffpost.

Use value

1. How many external links does a website have? Which ones are they? Which domains do they come from? What is the ratio of dofollow and nofollow external links?

2. What is the growth trend of a website’s external links? How stable is it? Which countries do they mainly come from? What anchor texts are used?

3. What are the natural search keywords of a website? What is the natural traffic and traffic value?

4. Which pages and keywords does a website's traffic mainly come from?

5. What websites do your competitors have? What are your competing pages? How many common organic search keywords do you have with them?

6. What pay-per-click keywords does a website use? What is the slogan used? What is the landing page?

7. What is the search volume for a keyword? What is its click-through rate? How many external links do you need to make it top 10? What are its related keywords?

8. What are the most popular topics and content in a certain niche? How many social shares are there?

Common functions

UR (URL Page Rating): Ahrefs measures the weight of a URL on a scale of 1-100. The higher the URL Rating, the more likely the URL is to be ranked higher and the more trustworthy the site is.

DR (Domain Rating): Ahrefs measures the weight of a domain, from 1 to 100. The higher the value of Domain Rating, the greater the quality and quantity of external links to its own site, and the higher the weight or ranking of the domain is likely to be.

Ahrefs Rank: Ahrefs’ rating of a domain. This metric is based on the number of backlinks to your query. The more backlinks a domain has, the higher its rank will be on Ahrefs.

Backlinks (the total number of backlinks to a URL or domain): The more backlinks you have, the higher the index.

Referring Page: The number of pages that have hyperlinks pointing to a URL or domain name. A page can have multiple links.

Referring Domains: The number of unique domains that have hyperlinks pointing to a URL or domain name. A domain can have multiple referring pages and backlinks. This is different from Backlinks. Backlink refers to the number of all external links, while Referring counts related websites and deduplicates multiple external links under the same domain name.

Referring Content: Ahrefs measures the relative amount of traffic a unique piece of content sends to a given URL based on the popularity of the referring content.

Anchors (anchor text of external links): keywords of website external links.

Sitewide / Not Sitewide: Ahrefs categorizes the link, showing where it is located on every page of the referring domain.

Fresh Index/Live Index: Live Index – contains all “live” links; Fresh Index – contains all links that Ahrefs has crawled in the past 3 months (including those that have “died” in the most recent re-crawling).

Organic keywords: The total number of organic search keywords. All keywords that rank in the top 100 on Google will be counted, and the ranking of keywords in all countries will be counted.

Organic traffic: Ahrefs estimates the amount of traffic your site gets from Google searches based on your keyword ranking and keyword index. This is the monthly traffic from all countries around the world.

Traffic value: This is an estimate of the cost of converting all natural search traffic into bid clicks. For example, if you have a certain word ranked first on Google, and if you use Google Ads for this word, the price is 10 yuan per click, what is the click-through rate? This series of conversions can be used to calculate the cost of bidding for all the words on your website.

Introduction to main tools

After entering ahrefs.com, the top of the page is the major tools of Ahrefs, including: Alerts, Site explorer, Content explorer, Keywords explorer, Rank tracker, Site audit, etc.

1. Alerts

This tool is generally called an "alarm". Once the conditions you set are triggered, the system will automatically send you an email notification. There are three triggers that can be set: Backlinks, New Keywords, and Mentions.

2. Site explorer

The Site Explorer tool will give a comprehensive physical examination report of a website, from content to external links, to search traffic and rankings.

3. Content explorer

In today’s world where content is king, it is crucial to find good topics. Find out all the existing popular content, study their commonalities, understand user psychology and needs, and then write content with better user experience, or even find new detonating points and become famous in one fell swoop. These are all very possible.

Use the Content Explorer tool to enter your topic keywords, such as Google SEO, in the input box. Of course, you can also filter the results by selecting "in title", "in url" and other conditions.

4. Keywords explorer

This is also a good tool for keyword research. This tool can give you the keyword difficulty (keyword SEO difficulty coefficient), and can also predict how many external links you need to make this word into the top ten of Google; it also gives the monthly search volume, return rate, clicks, CPC, click-through rate, and global monthly search volume of this word; and finally there are some keyword suggestions (Keyword ideas).

5. Rank tracker

A tool for monitoring keyword rankings. It is very easy to use: after verifying the association between Ahrefs and your website as required, you can directly add keywords to the Ahrefs Rank tracker to monitor their rankings. In addition, you can also add the domain names of competitors to check their keyword rankings.

6. Site audit

This tool is similar to Google Webmaster Tools. Ahrefs has their own crawler (second only to Google’s) that crawls your website and gives you a bunch of SEO insights.

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