What is PubMatic? PubMatic Review

Basic Introduction

PubMatic is headquartered in Redwood City, California, with 14 offices and 9 data centers around the world. The PubMatic ad server is able to interact with multiple ad networks to help publishers manage ad catalogs and find the best ad placements. PubMatic also provides a window for users to track all ad networks and ad configurations.

Advantages

1. Results-focused approach

Helping clients realize the full potential of their digital advertising strategies by delivering results (monetization for publishers and ROI for buyers).

2. Transparent innovation

Since 2006, a dual focus on transparency and solutions that address the most pressing industry problems has kept Pubmatic at the forefront of sell-side innovation.

3. Omnichannel Monetization

Pubmatic provides market-leading technology, algorithms and insights that enable top-level monetization across devices, channels and ad formats.

4. Growth and financial stability

With years of positive profitability and aggressive execution on cash flow, PubMatic is well positioned to meet constituents' needs in a way that only a stable, independent company can.

5. A world-class team

By combining in-market and offshore resources, Pubmatic recruits and develops talent globally to achieve outstanding client outcomes and employee growth.

Solution

1. For publishers

Maximize digital advertising revenue with a programmatic platform built for today’s omnichannel ecosystem.

2. For buyers

Increase ROI by reaching and engaging your target audience through a brand-safe, premium environment across ad formats and devices.

3. For application developers

Solutions designed to address the unique nature of the app environment to capitalize on the shift to programmatic advertising.

4. For video publishers

Maximize the value of your cross-screen video strategy with a powerful programmatic solution that provides greater transparency into delivery and performance.

product

1. Popular Cloud

2. OPENWRAP: Pre-built services

3. OPENWRAP OTT

4. OPENWRAP SDK

5. Private Market

6. Media Buyer Console

7. Real-time bidding advertising technology

8. Digital advertising inventory quality

9. Advertising quality

10. Identity resolution

11. Audience Encore

12. Cross-platform video

Development History

In April 2010, PubMatic, an Internet advertising optimization service company, received $7.5 million in funding in its Series C round of financing. Venture capital firms Helion Venture Partners, Draper Fisher Jurvetson, and Nexus Ventures participated in the financing.

In February 2014, advertising platform PubMatic hired an investment bank to help prepare for its IPO (initial public offering).

In 2014, PubMatic was named one of the fastest growing companies in the U.S. Internet industry by Deloitte for the third consecutive year.

References