What is HomeShop18? HomeShop18 Review

HomeShop18 is an Indian online retailer. The company was founded on April 9, 2008 as India's first 24-hour home shopping TV channel, with a sales model similar to HSN or QVC in the United States. Due to the high penetration rate of television in India, the company has gained a foothold in the Indian retail industry. Later, the company took advantage of the Internet boom and began to expand its business to all parts of India, and launched the HomeShop18.com website in 2011.

About HomeShop18

In addition to its online platform, HomeShop18 also has its own TV shopping channel.

HomeShop18 TV channel was launched on April 9, 2008. Currently, the TV network offers cable, satellite and some terrestrial channels in India. In early 2013, the company launched Android and iOS applications.

HomeShop18.com was established on January 18, 2011. Currently, the website includes 17 categories, covering: accessories, baby, books, cameras and camcorders, clothing, computers, electronics, shoes, gifts, flowers, health, beauty, home products, home appliances, jewelry, mobile phones, office supplies, toys, watches. Homeshop18 offers a variety of cheap products, even products in remote areas are available, which has cultivated a group of loyal customers for its website, but the delivery speed of the website is not satisfactory.

GS Home Shopping, the world's third largest home shopping company, holds a 15% stake in HomeShop18, while Network 18 holds a 51% stake in the company. The company has partnered with major brands such as Reebok, Nokia, LG, Motorola, Philips, Kaya and Godrej. In August 2011, the company acquired online book, movie and music retailer CoinJoos.com for an undisclosed sum.

In July 2013, HomeShop18 was ranked as the fifth largest e-commerce portal in India by Comscore.