Several questions frequently asked by newbies in advertising

4. Differences between Customer Search Term and Keyword in Automatic Advertising Report

"What's the difference between a ""customer search term"" and a ""keyword""?

A customer search term is the exact set of words a customer enters when searching for a product on Amazon. A keyword is the word or set of words you bid on in Campaign Manager to target your ads to customers.

Keyword is the keyword you set; customer search term is the search term used by customers.

5. How can I check the order information purchased using a discount code?

Download the "Promotion" report in the "Sales" column in the "Inventory and Sales Report". This includes the order codes generated by all promotions. Through this, you can find out whether the customer has placed an order and what the order number is .

6. Why did I set up an ad but couldn’t find our product after searching 20 pages?

The time and location of the ads are automatically determined by Amazon, so it is normal for sellers to find that they cannot find the ads when they search. This is because Amazon may not display the ads for you when you search, but it may display the ads for you when you don’t search. The key to whether the ads are displayed is to look at the data in the ad report.

Secondly, regarding ad ranking, there are only a few display spots on the first few pages, and so many sellers are advertising, so the competition is fierce. Amazon will determine the ad ranking based on multiple factors such as the bids of each seller and the conversion rate of the ad.

10. Why does the ad get clicks but no sales? (Low conversion rate)

If there are clicks but no sales, it may be because the listing details page does not meet the buyer's expectations, or the reviews are not good. It is recommended to optimize the listing, especially the pictures, selling points, descriptions, and check whether there are too few reviews or bad reviews.

11, promotion does not appear add both to cart

If you buy A and then B, and then get a 10% discount on B, then the "add to both" message will only appear on the A product interface, but not on the B product interface (only the discount message will be displayed).