Amazon Canada is on the rise, with sales increasing threefold in 30 days!

In two days (July 1st) it will be Canada's Independence Day. Since Amazon resumed warehouse delivery in May, everyone will find that their sales have been steadily increasing.

Among Amazon’s more than ten global sites, the sales volume of the Canadian site can be described as “explosive growth”!

Canada becomes a big Amazon market

Amazon is one of Canada's largest and fastest-growing online retailers, attracting nearly 16 million unique visitors per month to the Amazon Canada site, with a total browsing time of 505 million minutes.

Amazon Canada has always given Chinese sellers the same impression that this country has given to people around the world, which may be described as "useless".

Before the outbreak, the sales volume of the Canadian site was only about 1/6 of that of the United States, and lagged behind that of Germany, the United Kingdom, Japan, and France, but was greater than that of Italy, Spain, Australia, and India.

However, what no one expected was that this catastrophic COVID-19 pandemic led to a huge increase in sales in Canada.

Sellers with FBA inventory in Canada will find that sales of many products have almost doubled or tripled in the past two months, and sales of some categories are almost close to those of the US site.

Although Amazon has not provided official data, from May to date, Canada has become the site with the highest order growth and the second highest sales volume among all Amazon sites.

Reasons for the surge in sales at the Canadian site

Canada may be slightly larger than the United States in terms of land area, but it has a population of only 38 million, 90% of whom live along the Canada-U.S. border.

At the same time, because Canada's property, logistics, labor and tax costs are much higher than those in the United States, the price of the same goods in the United States is basically 1/3-1/4 of that in Canada.

Therefore, the vast majority of Canadians have the habit of going to the United States every week to buy food and daily necessities and to refuel their cars.

Since Canada does not have its own mature online market, Canadians are buying "non-essential items."

For example, when it comes to consumer products such as electronics, fashion, and outdoor activities, they are purchased through offline stores in Canada and online markets in the United States.

Since most American merchants are unwilling to ship to Canada, most Canadians rent a mailbox on the U.S. side of the border to receive online purchases.

Therefore, before the outbreak of the epidemic, Canadians did not have a strong habit of online shopping, and even if they did shop, they would prefer US sites.

However, the epidemic has changed everything. First of all, the Canadian government has suspended almost all business activities for nearly two months. Now, going to offline stores to shop often requires queuing for a long time, because each store only allows a limited number of people to enter based on size.

Under this circumstance, almost everyone can only shop online at home every day, but the US-Canada border has been closed since March 21, and the closure time has been recently extended to July 21. This is the second time the closure time has been extended, and it is not known how long it will be extended.

This has resulted in almost all goods from the United States being unable to be sent to Canada, and the goods that are being sent will have to wait until the border ban is lifted before they can be delivered.

After Amazon restored the warehousing and delivery timeliness, it can just meet the consumption needs of customers at this time, so everyone will see a rapid growth in sales on the Canadian site!

Suggestions for Canada

Account layout: Just like in the United States, you should also create an account first, prepare several sets of information on hand (all of which are North American sites, and the information is shared with the US site), and be ready to open an account at any time.

Category selection: You can appropriately expand a few small categories. While ensuring the supply of goods, you can choose to jump to a different large category occasionally.

Product selection strategy: Big and beautiful, not too small. Choose hot-selling products, because the experts are fighting in the US site and have no time to deal with the Canadian site.

LISTING: A new account can add 1-3 accounts at a time, and twins can be raised to be plump and white. The operating requirements are not as high as those in the United States, which can also be understood as the competition among peers is not that fierce.

Two pieces of advice:

First: Don’t even consider FBM delivery. The area is vast and sparsely populated, and there are remote areas with high shipping costs and uncontrollable delivery time. This means that your backend performance indicators are uncontrollable.

Second: It is strongly recommended to register a trademark and do brand filing. The validity period of a Canadian trademark registration is 15 years. It takes more than a year to almost two years to get an R-mark certificate, and the cost is relatively high.