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- Have you achieved Top Seller links before?
Currently, no, the best is to stabilize the link in the top** position. Whether a link can become a top seller depends on many factors: the degree of market competition, the support of the company, and the size of the product's own market segment. For example: **** (use your own examples to support your understanding). So, at the operational level, I have sufficient confidence in myself, but at other levels, I need the company's assistance and support.- How would you promote a new product?
This depends on the support and resources of the company. In response to different support levels and resources, I will adopt different promotion rhythms and strategies. I will take the aggressive strategy as an example. In terms of stocking, determine the target ranking and prepare two months of salable inventory; in terms of price, use a lower price in the market in the early stage to help improve conversion and quickly increase the number of orders; in terms of advertising, open automatic and precise groups in the early stage, and at the same time, premium the homepage to speed up the exposure and inclusion of keywords, and quickly promote keyword rankings; in terms of evaluation, adopt an incremental strategy to maintain an upward trend for the entire link. After the overall competitiveness of the link increases, expand the traffic entrance, speed up the drainage, and reduce the evaluation volume at the same time. That's roughly it. (Link optimization ideas can also be discussed)- What is your opinion on advertising?
I think the biggest role of advertising is to adjust the display position of products. Other functions such as increasing exposure, improving conversion, and increasing keyword weight are all functions that it implements. At different stages of the link, the purpose of advertising will also change. In the new product period, exposure is the main focus; in the rising period, advertising conversion is the main indicator; in the stable period, to start making profits, Acos is the main indicator; in the clearance period, it is mainly to reduce losses, and Acos is also the main indicator, but it can be relaxed appropriately. Finally, it should be emphasized that links are the foundation, and advertising can only add icing on the cake, not provide timely assistance.- Have you ever had experience in clearing out inventory before? How did you do it?
Yes, I cleared ** products before. Recently, on **th of **th month, I cleared 1500 of a product called *** (product name). Clearing out the stock is a logical process that is consistent with daily link analysis, and it is important to treat the symptoms. I first analyzed the reasons for its poor sales, and later found that the quality of the entire link was at a relatively high level. It was due to improper operations in the early stage that the traffic gradually decreased and there was not enough exposure. Therefore, my core action was to quickly attract traffic from outside the site and optimize its original links. After maintaining it for about a week, it promoted the overall keyword ranking. Then I raised the price and operated normally, achieving the goal of profitability.- In the early stages of a new product, how do you coordinate your advertising?
The focus of advertising is different in different stages. The core of the new product period is exposure. In the early stage, I will open both automatic and precise groups. There are two purposes for opening the automatic group. 1. It is conducive to link self-checking, and 2. It can speed up the collection of link buried words; the precise group is used to place the keywords and product core words that are planned to be promoted. Through precise placement, the strong association between the link and these keywords is achieved, and the keyword ranking is quickly improved.- How do you control the inventory quantity and what is your inventory logic?
We used to mainly ship by sea, and the entire stocking logic was to maintain a salable inventory of no less than 45 days in transit and on sale. The algorithm is (logistics cycle + 15 days of safety stock) * first month target sales. The 15-day safety stock is to avoid uncontrollable factors such as inspection and slow listing.
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