55% of Generation Z shop online through social media

According to a recent survey by Walmart and Morning Consult, social media is becoming an important platform for consumers to discover products. In the past six months, 55% of Generation Z shoppers have purchased products online while browsing social media .  

The survey found that 44% of Generation Z shoppers start shopping by searching online, 42% browse products on e-commerce software, 40% visit the brand's mobile app or website, and 38% check social media to start shopping. In addition, about 49% of respondents said they would buy more clothes if they could use "virtual try-on" tools.

Suresh Kumar, Walmart's global chief technology officer and chief development officer, said that we are in a new era of retail defined by a highly personalized shopping experience. Sellers and brands must anticipate shoppers' needs, reduce consumer decisions, and provide a highly personalized experience. Personalized shopping experience is the key to future retail.

Walmart is actively trying new digital shopping experiences to attract young consumers. In May this year, it launched the virtual immersive shopping platform Walmart Realm; last fall, it launched Walmart Discovered Roblox, which provides shoppers with virtual trial departments in categories such as beauty, sports and pets on the gaming platform.  

Walmart is also adapting its products to meet the shopping needs of millennials and Generation Z, including the launch of oral care brands Plus Ultra and Zimba and personal care brand Clean Age. Recently, Walmart relaunched one of its largest private-label brands, No Boundaries, which is targeted at Generation Z, and relaunched the brand in the Walmart Discovered experience on Roblox.

In recent years, Walmart's Sam's Club has seen a steady growth in the number of Gen Z and millennial members. In the past two years, the number of Gen Z members has surged 63%, while the number of millennials has increased 14%. These growths are partly due to Walmart's seamlessly integrated online and offline shopping experience.

Author✎ Summer/
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