Amazon product selection tips for 2021

Product selection tips

1. The price of goods should be between 10 and 50 US dollars. Try not to be lower than 10 US dollars. The profit will be low and the operation will be difficult.

2. Product weight (preferably between 1 and 2 pounds) to reduce logistics and warehousing costs.

3. Market capacity: make sure the product has a market

Judgment criteria

a. The product is ranked within 5000 in the major category

b . The top three keywords have a monthly search volume of more than 100,000

c . Check other platforms, such as eBay, to see if similar products are also on sale.

4. Product quality. The products should be sturdy and durable, not easy to break or deform. Especially during transportation, fragile products require more attention.

5. Number of reviews. The first page of product search should contain at least 2 to 3 products with less than 50 reviews .

6. The profit margin should not be lower than 15% , so the overall operation idea should be considered clearly when setting the price, so as to avoid abandoning the product due to profit issues after it is put on the shelves.

7. There is room for improvement and optimization of listings. A/B testing can be done using software such as Splitly.

8. The problem of rapid replication: Can the product be easily found in China?

9. Non-seasonal products are preferred

10. Scalability: Is it possible to develop other related products to expand the brand?

11. The product itself has room for upgrading and improvement

12. The product is of a nature that requires regular purchase

13. Products have diverse keywords

Keyword selection method:

a. Associative words in Amazon search box

b. Automatic keyword recommendation for pay-per-click advertising ;

c. Find the most frequently used words in the titles of the top 5 similar products

d. Others, such as borrowing related software

14. Define target customers and whether they are consumer groups

15. Region and culture may lead to differences in size, color and style, as well as the races, body shapes, weather and habits involved in each market.

Product selection method

Product selection mistakes

1. Serious product homogeneity

You cannot blindly follow the sales trend by being better than your competitors in appearance, function, or price.

2. Wrong method of analyzing reviews

You need to analyze both positive and negative reviews. There are two purposes for checking positive reviews. First, you can see the user's usage scenario, which will make your product positioning clearer and your product definition more precise . Second, the reason why customers leave positive reviews must be that the product has brought them certain value and solved their problems, which is the core selling point of the product.

3. Ignoring user pain points

Start with common problems and consider issues from the user's perspective.

4. Follow the trend in product selection

For example, the previous types of products such as fidget spinners are a way of selecting products that ignores the consequences and only considers the immediate benefits.

Pay attention to details

1. Product quality: Every time you purchase goods, you must inspect them to prevent a series of negative reviews caused by product quality problems from the source.

2. Qualification certificates: such as FDA, MSDS , etc.

3. Cooperation: delivery speed, advance payment, labeling, packaging and other issues.

4. Logistics speed: the time it takes for products to be delivered to the warehouse.

Test

1. Fan groups: Use some review groups on Facebook to see customer feedback on the product

2. Use Amazon’s data report, ARA

3. Run ads, check clicks, bids, conversions, and let the data speak for itself

Common product selection tools

1. Junglescout : You can browse most of the data on the product search page: name, brand, number of sellers, number of variations, price, category, sales ranking, estimated sales, estimated sales, number of reviews, review star rating, and logistics method, etc.

2. merchantwords : Based on the product search results and popularity, you can understand the specific demand for the product in the market.

3. Google Trends: Sellers can search by product keywords or associated keywords to find products with higher search popularity.

4. Keepa plug-in: It can not only monitor the historical price and historical ranking of the product, but also record the growth of the flash sale record and the number of comments of the sku.

5. Camelcamelcamel : Click to enter the details page of any Amazon product, it will show the sales ranking changes and price history of the product, which is very helpful for analyzing the product life cycle.

How to avoid copyright infringement

1. You can search directly on the official website with keywords: https://www.ikjzd.com/a/16491.html

2. Use Google Image Search to identify it;

3. You can determine whether the product has a patent by looking at the supplier’s price and minimum order quantity, or directly consult with an experienced distributor;

4. Check the number of sellers on Amazon and the degree of copycat sales. Ask suppliers for advice and communicate with experienced sellers.