Amazon Anti-Selling Plan Update! 7 New Sites Available

Let’s start today’s main text.

Project Zero is a product that all sellers who have been exhausted by copycat sales must know. It was very popular when it was opened for registration at the end of last year. Many small and medium-sized sellers have also received trial qualifications and can delete suspected infringing products on their own.

Recently, Amazon announced that it will expand Plan Zero to seven new sites, namely Australia, Brazil, the Netherlands, Saudi Arabia, Singapore, Turkey and the UAE .

Sellers on the above sites can now go to the Zero Plan official website to check if they are eligible to participate in the program. If not, it’s okay. You can fill out the application form at the bottom of the Zero Plan official website and join the trial queue to wait for Amazon’s review. If you pass, you will be eligible to use it.

Sellers who want to participate in the Zero Plan need to meet the following conditions

1. The seller’s brand must hold a valid government-registered trademark and have completed brand filing in Amazon Brand Registry.

2. The seller must be the copyright owner of the trademark.

3. Have an Amazon account with access to Brand Registry.

4. Submitted potential infringement reports in the past six months with an acceptance rate of at least 90%.

Not only that, Amazon's expansion of the scope of use of Plan Zero also brought a new update. Plan Zero will work closely with an official professional anti-counterfeiting team (ACCU) announced by Amazon in June this year . The two parties will share data on counterfeit and replica products, and the ACCU team will help the official review the handling results of Plan Zero sellers.

At the end of last year, Amazon once delegated the use rights of a wave of Plan 0, but the result was very regrettable. It once caused sellers in various categories to attack each other, and finally Amazon revoked the use rights for abuse of rights. The intervention of the ACCU team can be said to be related to this incident.

When the Zero Plan was first launched at the beginning of last year, only big brands could use it by invitation. Although ordinary sellers could fill out the application form, most of them received no response. However, at the end of last year, some sellers began to report that their Zero Plan applications were approved and they could delete the products they copied.

At this time, many sellers went to apply for the Zero Plan. Although Amazon did not say it explicitly, the threshold was obviously lowered a lot. Some small sellers with monthly sales of 20,000 or 30,000 US dollars could also participate in the Zero Plan.

At this time, some service providers began to collect a large number of accounts to register for Zero Plan, and then began to sell the service of "100% deletion of follow-selling products" . Many sellers who did not know the truth bought the service to deal with follow-selling or even competitors. For a time, all categories were confused by Zero Plan.

Subsequently, Amazon revoked the usage rights of a large number of Zero Plan stores, and the official once again raised the registration threshold and review intensity of the Zero Plan.

This time, Amazon has brought together the ACCU team and the Zero Plan, and is probably planning the next step of opening up, allowing more sellers to use the Zero Plan, and trying to add the ACCU team's review to avoid the chaos of abuse of the Zero Plan at the end of last year.

Therefore, regardless of whether they are sellers of newly added sites or not, eligible sellers can try to register for the Zero Plan. If they can pass, it can be said to be a killer feature of their product security, and it can play an important role at critical moments (such as the upcoming Member Day).