According to foreign media reports, Amazon's stock price fell 4.3% at the close yesterday, and its market value has dropped by only 879 billion US dollars, a 48% drop from its peak market value of 1.9 trillion US dollars, making it the first listed company in history to see its market value plummet by more than 1 trillion US dollars. Amazon's market value has dropped by the equivalent of that of Google, and the market value of Google's parent company Alphabet is just over one trillion. Amazon's plunge began after the release of its Q3 financial report. In that announcement, although Amazon did not lose much money in Q3 and its revenue was basically in line with the agency's forecast, Amazon itself lowered its Q4 forecast revenue from $155 billion to around $140 billion, a direct reduction of $10 billion! This shows the official pessimistic attitude towards this year's year-end peak season. A pessimistic forecast for Q4 can drive Amazon's stock price down like this. If there is no good news about Q4 receivables, I dare not imagine Amazon's stock price next year. Therefore, one thing Amazon is doing its best to promote Black Friday and Cyber Monday, and to support the event content and traffic in all directions. For example, the exclusive discount strike-through price is a new policy launched by Amazon during this peak season. Many sellers have already used this feature during the Early Bird Festival. This new feature is indeed effective for conversion and clicks. Amazon is also trying more things to promote overall sales and traffic on the platform. In short, Amazon needs to work hard during this year's peak season to make a good revenue to save its stock price. Therefore, sellers must prepare well for this year's Black Friday and Cyber Monday activities and follow Amazon to enjoy the benefits. At this stage, it is the right way to improve keyword rankings. The higher the ranking, the better the peak season effect. Last time, I introduced the keyword ranking detection function of Youmai Cloud to you. Many people said it was very practical. Recently, Youmai Cloud has launched a keyword positioning function, which can help sellers improve keyword rankings and rush to the search homepage! Youmaiyun's latest keyword positioning function can accurately place keywords manually. The system can grab keyword rankings through plug-ins . The system will gradually increase the bidding according to the ranking position to push the keywords to the first page of search results or the target position of the first three pages. In addition, during the positioning period, you can also analyze and judge the advertising effects of different positions, analyze the advertising strategies of competitors, etc., optimize your own advertising methods, and occupy the target advertising position with the best bidding. This function can gradually adjust the bid to slowly and steadily improve the ranking and avoid ineffective waste; analyze the keyword ranking and the corresponding position bid to estimate the competitor's advertising strategy. It can also help sellers determine which position of the keyword has a better conversion effect. After successfully occupying the position, the price will be gradually reduced to occupy the target advertising position with the best bid; at the same time, the time-sharing bidding strategy will be combined to quickly locate the best bidding position. The keyword ranking will be pushed to the first page of search results efficiently and at a low cost. |
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