It can be said that China’s cross-border sellers have suffered a lot from being sued for infringement! At the very least, the platform will complain, the link will be removed, and the product cannot be sold. In serious cases, the law firm will sue, the store will be closed, large amounts of funds will be frozen, and the country will be back to the time before liberation.
Infringement cases mainly occur on the Amazon platform , and often involve platforms such as eBay, AliExpress, Wish and independent sites.
A breakdown of recent infringement cases ↓↓↓
There are many more... We have sorted out and analyzed tens of thousands of infringement cases that have occurred in recent years and found that 99% of them involve brands that infringe trademarks. In other words, as long as you avoid trademark infringement, you can avoid most of the pitfalls of brand infringement.
Avoid infringement, most importantly, avoid trademark infringement How to avoid infringement? This is what sellers are most concerned about. First, let's review the evidence-gathering methods of American law firms. Taking the Amazon platform as an example, American law firms will conduct the first step of preliminary evidence-gathering by searching the trademark names of their clients through the Amazon front desk. When the trademark name appears in the text description of the listing, it will be collected during the search process and become the primary target of infringement charges. The law firms will further purchase evidence and after receiving the goods, they will review the packaging, product manuals and other documents to see if the content contains the agent brand's trademark name. If it does, the evidence collection materials will be submitted to the local court and Amazon officials. The infringing sellers will receive an infringement notification letter from the e-commerce platform, which will subsequently lead to store closures, listing removals, inventory inability to sell, and frozen funds. If there is a tool that can detect in real time whether sellers' listing titles and descriptions involve trademark infringement, and immediately issue a prompt once it is found, reminding sellers to modify the text description, this will greatly reduce the risk of sellers' infringement. With this original intention in mind, we communicated ideas with developers, designed product models, collected popular infringement cases, and imported tens of thousands of keywords, ultimately resulting in today’s finished product.
Trademark Infringement Detection Plugin Enter text to instantly detect trademark infringement (Currently, this plug-in can only detect infringing trademarks that have been prosecuted in the US federal court. We will improve more functions in the future.)
The Trademark Infringement Detection Tool currently has two versions One is an online version and the other is a plug-in version Help sellers use it in different scenarios as much as possible Reduce the risk of infringement for sellers The function descriptions of each version are as follows [Functional description of trademark infringement detection plug-in] 1. Currently applicable to platforms such as Amazon, AliExpress, and eBay; 2. Browser: Google Chrome; 3. The text description of the listing will be displayed in red if there are any infringing words; 4. Nearly tens of thousands of infringing keywords; 5. After installation, you don’t need to climb over the wall and can still use it; 6. No need to connect to the backend, multiple accounts can be used; 7. Free for a limited time; Online version Online version: URL: https://www..com/tools-qinquan Plugin Version For example: Liliy Pulitzer is a brand name that infringes on U.S. trademarks.
Copy the listing description into the plug-in detection area, and then press "Detect Keywords". The names displayed in red are the names of trademarks that may be infringing.
After the plug-in is installed, the infringement warning screen on Amazon front page
Trademark Infringement Detection Plugin FAQ Q: Can the trademark infringement detection plug-in be used on the Japanese site? Answer: This plug-in was launched in response to the high frequency of lawsuits filed by US law firms against Chinese cross-border sellers in recent years. The infringing trademarks in the database are all US trademarks, and the language is basically English. The Japanese site is not supported for the time being, but will be continuously updated in the future.
Q: Why doesn’t the red color appear when I enter my brand’s trademark text? A: The plug-in database comes from infringing U.S. trademarks in lawsuits filed in U.S. federal courts. It does not include all registered trademarks in the world, so not all brand trademarks can appear in red.
Q: How often is the infringing keyword database updated? A: We plan to supplement and update twice a month. Regular supplements and updates mainly include some big brands that have not yet been protected but are more likely to be sued. If a new infringing brand appears, we will update it as soon as possible.
Q: Why do some common adjectives or common nouns appear in red? Do they have to be removed? A: Not necessarily. If you encounter this situation, it is recommended to consult a professional intellectual property consultant. If it appears in red, it means that the word is included in the database. For example, "slinky" is an adjective with the meaning of "tight-fitting, beautiful lines", but it has been registered as a trademark by POOF-SLINKY, LLC on multiple categories of products. If slinky is used on a registered product, it involves trademark infringement. The more well-known one is the slinky rainbow spring toy, but it is not infringing on other products or daily use, so it is still necessary to make a judgment after detection.
Q: As long as I use this infringing plug-in, I will not be sued? A: Not necessarily. The database of the plug-in is currently derived from infringing word trademarks in infringement cases that have already occurred, so it can help sellers screen out brands that are already protecting their rights, but US law firms may also initiate new brand lawsuits. At the same time, if the seller uses infringing trademarks on their products or packaging, they will also be sued, but the plug-in cannot detect images, so sellers still need to pay attention to the product itself.
Question: If it is detected that I have used part of the other party’s trademark, does that mean it is an infringement? A: Not necessarily. For example, Baby Shark "BABY SHARK" is a registered trademark for 28 categories of toy products. If it is detected that "BABY" or "SHARK" is used alone, it is not an infringement. Of course, trademarks also distinguish between their significant parts and non-significant parts. If only the significant parts of some trademarks are used, they may also involve infringement. This requires professional judgment. You are welcome to contact our professional customer service staff for confirmation.
Q: What platforms does the plugin currently support? Answer: The trademark infringement tool currently supports e-commerce platforms such as Amazon, AliExpress, and eBay. Independent sites will be our priority for updating.
Recommended quality services Due to the severe global epidemic, sellers' cross-border sales are walking on thin ice. On the other hand, infringement evidence collection on various cross-border platforms is still ongoing. Once the evidence is successfully collected, the store will face the risk of being frozen.
Now, the "Infringement Query Plugin" provided by Yayi will help you greatly reduce the infringement risk of your store. It is easy to operate and can be checked with one click. Take advantage of the current situation to do a good job in store security. When spring comes, are you still worried that your sales will not double?
The “Infringement Query Plug-in” is available free of charge for a limited time. If you still have countless questions about installing the trademark infringement detection plug-in? Please click to read the original article , the answers you want are there! |
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