The outbreak in Europe has led to lockdowns in many countries, causing logistics delays to Europe. The number of new COVID-19 cases in the United States has reached nearly 100,000 per day, riots have escalated, wildfires have raged, and last-mile logistics are threatened. Many sellers have been suffering from price increases, delays, and even service suspensions due to various factors.

With the adjustment of epidemic policies in various countries, sellers are now facing a new round of shocks, and how to seize opportunities is a question that sellers need to think about.

Today’s article will share the current situation of the epidemic in Europe, and list the popular products during the epidemic in Europe to provide sellers with product selection ideas.

Europe and the UK are under lockdown, and toilet paper purchases are restricted

After Germany and France issued a new round of lockdown orders, 10 countries including Ireland, Italy, Spain, the Czech Republic, Belgium, the United Kingdom, Austria, Greece, the Netherlands, and Poland also joined the "lockdown" queue to curb the epidemic.

Among them, British Prime Minister Boris announced that a one-month full lockdown will be implemented in England from November 5 to December 2. At that time, all non-essential stores must be closed, gyms, beauty salons and other facilities will be suspended, restaurants and bars can only provide take-out services, and people are not allowed to leave their homes unless they go out for shopping or work.

Faced with the countdown to the lockdown, many prosperous cities in the UK fell into a night of revelry. Restaurants and bars across the country were packed with people drinking the "last glass of wine" before the lockdown.

▲ The street bar is crowded

Of course, a large number of people also rushed to supermarkets to buy daily necessities, among which food and toilet paper were swept away. Many supermarkets in the UK have begun to implement purchase restrictions on daily necessities such as paper towels and disinfectant wipes.

▲ Slogan for toilet paper with a purchase limit of one piece

In addition, some supermarkets have also restricted the purchase quantity of masks, eggs, flour and antibacterial products. It is reported that some supermarkets will further restrict the online sales of a few commodities such as rice and canned food.

This may not be a small peak period for cross-border sellers. In addition to daily necessities, sellers can also consider household items when selecting products. This will be listed in detail later.

Amazon stops advertising on Black Friday in France

In order to control the number of new crown infections, France has entered its second national lockdown. The lockdown bill stipulates that French restaurants, cafes, and stores that do not sell essential goods will be closed for at least the next two weeks. Amazon France has also been affected by this policy.

The French government said that Amazon's "Black Friday" event was unfair to small stores that were forced to close due to the epidemic, and asked Amazon to withdraw its "Black Friday" event advertisements in France. An Amazon spokesperson said that Amazon has agreed to stop broadcasting advertisements related to "Black Friday". It is understood that Amazon's "Black Friday" promotion in France was originally scheduled to take place from October 26 to November 19.

Asked whether Amazon would be allowed to push forward with its Black Friday promotions this year, France's junior economy minister said: "It's not clear yet. It's a question we have to communicate with all the retailers."

So it is certain that Amazon's Black Friday ads on the French site have been stopped, and it is still unknown whether Amazon can carry out Black Friday activities. However, from France's past "vigorous and vigorous" policies, sellers can get a glimpse of it.

I still remember that a few months ago, the French government stipulated that Amazon could only deliver food and medical protective equipment orders, otherwise it would face a fine of up to 1 million euros per day. In order to avoid the fine, Amazon directly suspended the operation of all local logistics centers in France, and many sellers on the French site were banned from selling their products.

Some sellers said: In view of this, if the Black Friday promotions are cancelled in the future, the sellers will have nothing to do but cry.

Therefore, we hope that sellers are aware of the risks and can make good countermeasures. Of course, it would be best for sellers if the Black Friday event can be carried out as scheduled.

Under the European epidemic, these products are selling like hot cakes

1. Anti-epidemic supplies and peripherals

As the epidemic spreads, more and more European countries have begun to pay attention to protective measures such as wearing masks. Countries such as the United Kingdom, France, Germany, and Switzerland have successively issued mandatory mask orders.

Judging from the current situation, domestic epidemic prevention materials are sufficient, and the mask industry is gradually cooling down. However, with the second outbreak of the epidemic in Europe, the export of masks is still relatively prosperous, which will definitely increase the order volume of mask sellers. (For a detailed analysis, please click on the previous article: "European mask mandatory order is implemented, the spring of mask sellers may come again!")

In addition to masks, some mask peripherals also made many sellers make a lot of money, such as the mask clip below↓↓↓

In addition, some other epidemic prevention supplies and their peripherals can also be included in the sellers' product selection range, which are not listed here one by one.

2. Daily necessities and household items

After the announcement of the lockdown in many countries, the scene of panic buying in Europe in March was reproduced, and almost all the goods on the shelves were swept away. The most popular panic-buying items were staples such as pasta, flour, and toilet paper.

In addition, following refrigerators and bicycles, household products have become the subject of frantic stockpiling by European consumers, with the export sales of furniture products in Foshan, Guangdong Province increasing by as much as 500%.

The head of a swivel chair export manufacturer said: "Our swivel chair export orders have been scheduled until March and April 2021. Before the Chinese New Year, there are still 130,000 chairs to be completed."

It is reported that a French couple was blocked by the bank for buying 100,000 pieces of Chinese furniture online.

3. Small kitchen appliances

The survey shows that 54% of Americans said that even after the epidemic is over, they will continue to cook at home. The same situation occurs in European countries. Small kitchen appliances have become the new normal hot item on Amazon.

Juicers, air fryers, bread machines, ovens, and blenders are all small kitchen appliances that are in high demand among European and American consumers. Some companies pointed out that orders for ovens have been scheduled until the first quarter of next year.

The above is a sharing of the hot-selling products in Europe. Of course, behind the hot sales of the above products, the cross-border e-commerce market is still volatile. Many factors, such as the ups and downs of the epidemic in European countries, policy updates in European countries, the trend of the RMB exchange rate, and changes in logistics prices, will have many impacts on the operations of cross-border sellers.

Now there are only 25 days left until Black Friday. I hope that sellers can seize the opportunity in this crisis, choose the right products, and adjust their operating strategies in time according to market trends to welcome the peak of sales.

Finally, sellers are welcome to share their recent operational strategies in the message area, and make progress together through sharing and communication~