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In the past year, despite the complex and severe economic environment, many big sellers still maintained a good growth momentum.
It is learned that recently, Shenzhen Damaidaotong Technology released its 2023 performance report. During the reporting period, Daotong Technology achieved operating income of 3.251 billion yuan, an increase of 43.50% over the same period last year ; net profit attributable to the parent company's owners was 182 million yuan, an increase of 79.28% over the same period last year ; net profit after deducting non-recurring gains and losses was 368 million yuan , an increase of 263.28% over the same period last year. Regarding the reasons for the performance changes, Daotong Technology stated that it was mainly because the company further increased its R&D investment in new energy business while maintaining the competitive advantage and stable profitability of its traditional diagnostic business, thereby continuously enhancing the company's product competitiveness and brand influence. It is understood that Daotong Technology's main business is the research and development, production, sales and service of automotive intelligent diagnosis, testing and analysis systems and automotive electronic components. Its products are mainly sold to more than 70 countries and regions including the United States, Europe, Japan, Australia, etc. Behind the double increase in revenue and profit, Daotong Technology is continuing to make breakthroughs in overseas markets with its outstanding product strength and channel advantages. Product strength: Using technology as a barrier to tap into niche markets It is learned that Daotong Technology was established in Shenzhen in 2004. It entered the auto parts industry with "automotive diagnostic products" and continuously launched new products vertically and horizontally. Now its product line is quite rich, including comprehensive automotive diagnostic products, TPMS products, new energy charging piles, etc. Take the sub-category of "new energy charging piles" as an example: In recent years, Daotong Technology has achieved innovative breakthroughs in the "charging pile" segment, and has successively launched a number of full-scenario charging equipment such as household AC piles, commercial AC piles, DC fast charging piles, V2G bidirectional charging piles, etc., successfully meeting the charging needs of different brands of vehicles. In 2023, Daotong Technology successively released charging pile products such as AC Compact series, AC Ultra series, DC Compact series, and DC Fast series, which is also one of the important factors for its substantial growth in both revenue and net profit in 2023. During the reporting period, the company's operating income from charging pile-related businesses was approximately 560 million yuan, a year-on-year increase of 489%. Channel power: Combining online and offline, products dominate Amazon BS In combination with downstream market demand and its own product characteristics, Daotong Technology adopts a sales model that is mainly based on distribution and supplemented by direct sales, combining online and offline sales.
Taking the North American market as an example, from the perspective of offline channels, relying on its product quality and technological advantages, Daotong Technology has maintained good cooperative relations with the four major auto parts chain retailers such as Genuine Parts and large-scale comprehensive wholesalers in the North American automotive aftermarket such as MedcoTool and Integrated Supply Network. From an online perspective, in recent years, many products of Autel, the main brand of Datong Technology, have entered the Best Sellers list of Amazon's auto parts category. Based on good brand awareness, the AC charging pile products of Autel, the main brand of Datong Technology, which landed on Amazon's US site in 2022, also quickly entered the top 5 in this category in a short period of time, and are still on the Best Sellers list. Brand power: Use developed markets as a breakthrough point to establish brand awareness Due to the high technical threshold of the industry and strong brand awareness among users, brand power is also a core factor influencing consumers in the auto parts category. Autel Technology uses the developed European and American automotive aftermarket as a breakthrough point. Based on preliminary research, Autel reversely deduced the product matrix and launched a full range of products from low to high prices , covering 21KW AC, 60-240KW DC, and 480KW DC super charging and other complete products.
In addition, in response to the common problem abroad that "slow charging is slow and fast charging costs more", Autel has launched a home charging box MaxiCharger (AC Wallbox), which can achieve "charging for one hour and driving 120 kilometers", with an efficiency far exceeding that of ordinary Level 1 home chargers by 7 times.
After successfully occupying developed markets and establishing brand awareness, it has gradually entered many other potential regions and markets around the world through continuous R&D innovation and global operations.
It is worth mentioning that due to the excellent performance growth achieved by Daotong Technology in the charging pile business, many people in the industry have also observed the consumption potential of charging piles in the new energy overseas track.
According to Bloomberg New Energy Finance, global sales of new energy vehicles will reach 11 million by 2025, with a penetration rate of 11%; by 2030, global sales will continue to climb to 30 million, with a penetration rate of 28%. With the rapid increase in sales of new energy vehicles, the mismatch between the number of charging piles and the number of new energy vehicles is becoming increasingly prominent, driving explosive growth in demand in the overseas charging pile market. Taking the European and American markets as an example, according to data from the overseas agency IEA, from 2016 to 2022, the ratio of new energy vehicles and charging piles in Europe increased from 1.5 to 4.2; according to data from the U.S. Department of Energy, in 2022, the number of public charging piles in the United States was only 131,000, and the number of new energy vehicles in the same period was about 3.3 million, with a car-to-pile ratio of 25.1. Taking into account the construction volume of charging piles in various countries, the IEA predicts that the market size of charging piles in Europe and the United States will reach US$20.2 billion in 2025.
Faced with the increasingly prominent contradiction between cars and charging piles, overseas countries have also introduced corresponding policies to promote the popularization of charging pile facilities in the local area: such as the "Electric Vehicle Infrastructure Strategy" released by the United Kingdom in 2022 and Biden's plan announced in 2022 to spend approximately US$5 billion to build thousands of new energy vehicle charging stations within five years. With the emergence of business opportunities, many overseas companies are eyeing this track. Tianyancha data shows that in the one year from the end of 2022 to the end of 2023 alone, China has established 16,242 companies related to the export of charging piles. In addition to Daotong Technology, thanks to the rapid growth in demand for charging piles in overseas markets, leading domestic charging pile companies such as Zhichong Technology, Xingxing Charging, and Sungrow Power Supply have also achieved remarkable results in their overseas expansion. Nowadays, with the changes in the global energy structure and the increase in the penetration rate of Internet consumers, the new energy industry has ushered in a golden period of development. Backed by the world's largest manufacturer of portable energy storage equipment and a strong supply chain foundation, if Chinese charging pile sellers have the relevant resources, they will obviously be more secure if they want to take advantage of the green energy export express. I hope that in 2024, more sellers will create their own myth of getting rich quickly.
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