origin

Lithium was originally founded as a community for gamers, but about five years ago, the company began to accept external investment and gradually evolved into a platform for companies to create brands and manage social network accounts. The company provides software marketing products ( SaaS , software as a service) to help companies create social forums for customers to communicate with each other and promote the company's own products.

Main Features

1. It helps you manage your campaigns, content, and responses from one place.

2. Their online community can help you better engage with your customers and provide them with the information they may be looking for, when they need it.

3. It can also help brands manage their interactions on social channels, websites, communities and mobile apps.

Customer Group

Lithium 's well-known customers include AT&T , British Telecom, Telefonica, Home Depot, Best Buy , Indosat , Sephora , Skype and Telstra .  

Financing

In 2012 , social network management platform Lithium Technology announced that it had received $ 53.4 million in investment in its fourth round of financing . This round of financing was jointly initiated by the venture capital firm New Enterprise Associates ( NEA ) and SAP , and other participants included existing investors Benchmark Capital , DAG Ventures , Emergence Capital, Greenspring Associates, Shasta Ventures and Tenaya Capital . In addition, Lithium also appointed NEA partner Pete Sonsini as a director of the company.

In 2013 , Lithium completed a $ 50 million pre-IPO mezzanine financing. The company did not disclose the specific list of investors. After this round of financing, its total financing amount has reached $ 142 million. The proceeds from this round of financing will be used to further develop the platform and expand marketing and sales.

References