Novice sellers-the goods are on the road, the advertisement must be opened well--3 steps to teach you how to open an advertisement

1. Amazon Advertising helps new products get off the ground

2. Amazon’s advertising product portfolio helps improve exposure in all aspects

(III) Product promotion

(IV) Analysis of Common Problems in Automatic Advertising

Highly effective behavior of automatic advertising: set a sufficient daily budget

High-efficiency behavior of automatic advertising 2: Enable four matching methods at the same time

Highly effective behavior of automatic advertising: set no end date for the ad

(V) Summary

6. QA

1. Amazon Advertising helps new products get off the ground

The role of advertising is to bring more exposure to people who may be interested in our products.

2. Amazon’s advertising product portfolio helps improve exposure in all aspects

The range of people reached by pull-type ads is small, but the probability of conversion is high

Influencer ads reach a wide range of people, but the probability of conversion is relatively low

(III) Product promotion

(1) Product promotion display location

(2) Amazon traffic closed loop

(3) Preparation before advertising begins

(4) Set advertising strategy goals

In the initial stage, we should focus on exposure and clicks, and cast a wide net. This does not mean that we should not pay attention to conversions. When we have a certain amount of historical data, we can focus on which words can bring conversions.

(5) Product promotion-automatic advertising

(6) Three steps to enable automatic product promotion advertising - Step 1

- It is recommended to set no end date when setting the start date, so that the ad can be turned off at any time

-Dynamic bidding strategy

- It is recommended to choose fixed bidding for new product promotion

-The system will adjust the bid for us according to the size of your conversion probability. If you always bid with a fixed bid, it will increase exposure. If you are a new product, you have no historical sales and historical rankings, and your ranking is relatively poor. The system may always think that the probability of conversion is relatively low. If you choose dynamic bidding, it may always bid lower than your bid, and you will not get the opportunity to display in this case. If it is an old product, because of the accumulation of some previous data, the system will know that the conversion probability of this search term is high, so when this term appears, it will automatically increase the bid, and you will have a greater chance of display and exposure. If your search term has a low correlation with the customer's search term, the system will automatically lower the bid, so old products can use dynamic bidding.

- Enable automatic advertising for product promotion in three steps - Complete automatic advertising settings

(7) Factors affecting advertising display

(IV) Analysis of Common Problems in Automatic Advertising

Highly effective behavior of automatic advertising: set a sufficient daily budget

Product promotion billing method

If you bid $1, will you definitely be charged $1? Actually, this is not the case. Look at the picture on the left. One seller bids $1 and another bids $0.4. Assuming that other factors affecting the advertisement are exactly the same, the system will dynamically adjust the second bid. When the person who bids $1 gets the advertisement, it may not be charged $1. Instead, it will charge an amount between $1 and $0.4 to ensure that the advertising fee is reasonable. There are reports for advertisements, and the input-output ratio can be optimized through the reports.

High-efficiency behavior of automatic advertising 2: Enable four matching methods at the same time

Product promotion consumer matching method

Highly effective behavior of automatic advertising: set no end date for the ad

- Product promotion sales attribution window

(V) Summary

6. QA

What to do if the ad is rarely exposed?

First, optimize the listing. It is not only a factor that affects your advertising conversion, but also a factor that affects advertising exposure. Check whether the hidden keywords and classification nodes set in the background are accurate. If these are improved, but there is still no exposure, it is recommended to use fixed bidding + high bidding to win the display.

How long does it take to view advertising reports for advertising optimization?

Two weeks