Amazon account security introduction and avoidance skills

The three biggest killers that affect account security:

1. Account association: A person or company can only have one Amazon account. This is where I think the easiest mistakes are made.

2. Illegal operations: Any behavior or operation that violates Amazon's sales policy will lead to store risks. This is all written in Amazon's rules, so I won't go into too much detail.

3. Seller performance indicators: If the performance target is not met, the store will be reviewed, frozen, and in serious cases, closed. This is briefly written.

1.1 Account association---close the store directly

1.1.1 Main factors of account association

1. Hardware factors: computer, network card MAC address, router, network cable

2. Software factors: browser fingerprints, COOKIES, email picture FLASH, product information, seller account similar information (credit card, email content, brand, sender, etc., store reserved number). Be sure to clean cookies and delete records regularly.

1.1.2 Account association--Notes on multi-account operation

1. Email content - ensure that each email template of each store is different and the signature is different. This is very important, especially for teams that request reviews, or for those who have standardized templates internally, and for those who operate several stores by one person. It is important to do it one-to-one, and do not send the template of store A to the template of store B. A colleague once made a similar mistake, which led to weak association between stores. When there are many weak associations, the stores are directly strongly associated.

2. Log in to the store email - try to ensure that you log in to the email in the store's own vps, one-to-one. Do not bind multiple store emails to Foxmail on the computer front desk to view and send emails. It is very likely to cause the problem of sending the wrong email!

3. Product duplication rate - especially for stores that follow each other's sales, special attention should be paid to the product duplication rate. The duplication rate cannot exceed 20%. If the product duplication rate is high, more other products should be added to reduce the overall product duplication rate. This is very important. Stores that often use small accounts to follow large accounts should pay attention to adding more self-delivery links. Don't be bothered by it. In order to avoid making mistakes, department leaders must check regularly to prevent colleagues from being lazy.

4. All kinds of web pages that require account login - such as Amazon buyer account, or tool software such as SellerSprite and Keepa; do not log in in the VPS, and all tools must not be logged in in the VPS.

5. Contact number for opening a case - You cannot leave the same mobile phone number in different stores. It is recommended to leave the mobile phone number used for secondary verification in each store. This is the point where mistakes are most likely to be made, and it must be emphasized in daily training.

6. It is forbidden to change the seller information in the background - it is best not to click it! Because once you click the edit page, even if you have not changed your information, you will be considered to have changed something if you click save. Especially for credit cards, it is particularly easy to trigger an audit.

1.1.3 Account association--Notes on VPS usage

1. You can only use VPS to log in to the store backend. It is prohibited to work, process files, browse the web, or download anything unrelated to the store backend on the VPS interface.

2. Clean up the cache files in the VPS interface regularly every day, including any data reports and product labels downloaded from the store background. 3. The local browser of your computer is prohibited from saving any store account and password. 4. VPS is prohibited from being idle. Log out in time after use to avoid occupying resources and affecting the Internet speed of other colleagues.

  2.1 Store Performance-Main Factors

There is no need to waste time on this. If the return rate and other indicators are too high, the most effective way in a short period of time is to dilute the ratio. This is feasible through low prices, increased advertising, off-site promotion, and fake orders. This must be dealt with first, and then think about how to iterate and upgrade existing products.

  2.2 Store Performance--Customer Service Performance--Buyer Feedback

Feedback related notes

1. Check the store's feedback in a timely manner, first thing in the morning and again after get off work;

2. When you find a negative review, you must first determine whether it can be deleted directly from the background; if it cannot be deleted, you must contact the customer in a timely manner to help him solve the problem, rather than directly guiding him to delete the negative review. You must deal with the customer's problem first unless you do not want to run this store for a long time; the content of the email should not directly involve risky words. Risky words can be replaced with other related words or added with other symbols.

3. If you try to contact the customer but fail, you can try to complain to Amazon. Just open a case and report to Amazon the communication situation and the relevant measures taken by Amazon, and request them to delete it again.

4. If the appeal is unsuccessful and the number of negative reviews is very obvious, Amazon will have to manually control the number of feedback and star ratings. You can find a service provider that can provide feedback, or contact reviewers (people who have purchased Amazon products) to ask them to leave five-star feedback for Amazon.

2.3 Store Performance -- Customer Service Performance -- A-to-Z Amazon Transaction Claims

It is mainly aimed at sellers who ship their own goods, or those who follow-sell their own links because the product is out of stock (generally, it is not recommended to follow-sell the shipping link if the product is out of stock. Although you can get orders, it is very likely to come to A2Z. And remember the promotion curve of the product. Although you can get orders, it is definitely not as good as before. Your curve shows a downward trend, which is not worth the loss). If the seller does not have many orders, you should be more careful. There may be a risk of the account being reviewed, frozen, or even closed due to the existence of one or two A-to-Z.