Google Trends for Nezha 2 surges! Peripheral products become a hot market... How can sellers plan ahead for such hot topics?

During this period, in addition to the popularity of deepseek, another hot topic is Nezha. According to the data, the box office of Nezha 2 has exceeded 10 billion! After breaking the 10 billion, many fans said "looking forward to the next performance of the film" and "16 billion is conservative, aim for 20.25 billion".

In the cross-border industry, I have noticed that many industry bloggers and media have published content about the overseas expansion of Nezha's peripheral products. I can't help but think of the Black Myth Wukong that became popular not long ago last year. At that time, many people also put it on Amazon, but now the link seems to be gone, but it is estimated that they also made money. Now let's take a look at Nezha's peripheral products:

Most of them are Nezha decorations, and the price is US$2. I wonder if there are any big guys from TEMU who can share them. I am also planning to join TEMU this year!

2. On Tiktok

Currently, there are more than 52,000 videos under the #Nezha tag, with a total playback volume of tens of millions of times.

3. On Amazon

There is also a link to a Nezha action figure, but the price is a bit high, at $48. Looking at the search trend of Nezha on Google Trends, it has been rising over the past 30 days, and the Nezha movie is now being released overseas, so it is estimated that there will be another wave of peaks!

So I can't help but sigh, as an Amazon seller/cross-border merchant, how should I plan ahead for such current hot topics and form a money-making mindset, even if it means making quick money! I hope there are some experts who can discuss this together!

Anonymous user

Agree with: Doramihaha, Bingguo VVVV, MisterZou, Xiaoxiaoxiaotangren, yabiyabi6688300 more »

Look at what those people on temu are doing! ! ! !

Now Nezha peripherals are all in a red ocean - keychains are $9.9 with free shipping and red envelopes, and figures are cheaper than Chaoshan beef balls. I scanned the data with software and found two fatal flaws:

• The homogeneity is so serious that the main pictures of 30 stores look like twins.

• The average order value is all below $15, which is cheaper than the headphones sold in Huaqiangbei.

See here for the breakout direction:

1. They ripped off foreigners with co-branded products (refer to the scalpers at Pop Mart), and extended the pre-sale period to three months. Do you know how cross-border people use hunger marketing? They opened pre-sales two months in advance, and used Facebook pixels to repeatedly follow up, and they were able to increase the conversion rate from 2% to 8%.

   
   

2. T-shirts, mobile phone cases and other fast-moving consumer goods are targeting the curiosity of Americans. Attention! Do not use the original animation for the pattern, and change it to the national trend illustration style to prevent infringement. Last year, we suffered a loss from DMCA when we sold Shanhaijing sweatshirts.

   
   

3. The holiday limited edition is the real profiteering product. I remember last Christmas season, we changed the Nezha Hot Wheels into a moose horn shape, with a gimmick of "Oriental Christmas Elf", and the price of $28 still sold over a thousand orders a day.

The pricing is very tricky! ! ! !

Traffic-generating model: $9.9 lucky bag set, Nezha Hun Tian Ling mobile phone holder + Qian Kun circle bookmark set. Do you know how to cold start a new temu store? The first 100 orders are sold at a break-even price, and the ranking is first rushed into the top 50.

Profitable items: Co-branded figures must be limited in purchase. Learn from Anker's strategy, buy a figure and give away a customized Amazon membership card (actually just a PVC card, costing only 0.8 cents), and raise the average order value from 19.9 to 34.9.

Here comes the black technology: add a "5 dollars off for bundle purchase" at the bottom of the detail page - buy the T-shirt + canvas bag separately for 25 dollars, and sell it as a set for 20 dollars. This move increased the conversion rate by 40%, and AD brother slapped his thigh after seeing the background data.

A wild way to increase traffic!!!
Stop spending money to find KOLs! Last time we launched the Hun Tian Ling Challenge on TikTok, asking foreigners to use red ribbons to imitate Nezha's transformation. A Texas housewife filmed a video of her dog wrapped in red cloth, and the number of views exceeded 10 million.

Amazon’s in-site cooperation tactics:
Embed the challenge keywords in the A+ page
Use the Vine plan to send 100 pieces for testing and designate them to buyers who shoot videos
All off-site traffic is directed through super URLs, pushing the natural ranking to the top of the homepage

Foreigners love this kind of cultural output

Don’t just write the parameters in the product description, you have to make up a story! The secret of our writing Nezha IP is to use the template of the Western God-killing story. The label "Eastern Loki" is directly put at the beginning of the details page, and foreigners are instantly attracted

Pay attention to three points:

① The first two of the five descriptions must reflect cultural conflict (e.g. "Eastern war god who challenges traditional authority")
② The scene pictures must be used by real people - find a few white-skinned models wearing Hanfu and posing for photos. The click rate is twice as high as that of studio photos.
③ The QA section pre-buried 20 sets of cultural questions, using the seller account to pretend to popularize science. Last time, we directed and acted out a discussion on "Who is better, Nezha or Zeus?", which directly led to an 18% increase in conversion rate.

(Additional comment: Don’t forget to register your brand! Last month, someone copied and stole our main image. Fortunately, we made a transparent plan in advance, otherwise we would have raised a group of blood-sucking bugs again.)

Having said so much, I would like to give you two words of advice in the end: choose the right products and you won’t be tired for half a year; set the price accurately and you will get a lot of orders every day

Chandlerr • Xiamen • 2 hours ago

Learned

I love eating oranges • Huizhou • 1 hour ago

So strong? ?

choking • Shenzhen • 58 minutes ago

This is a marketing expert.

Cocodana • Guangzhou • 20 minutes ago

That’s marketing.