Suspected to be a bug! A large number of products are discounted by 20%, is Amazon's "subsidy plan" coming?

Recently, Amazon is working overtime to review seller accounts as the U.S. Consumer Notification Act is about to take effect. The huge review workload has affected Amazon's basic operations, and many sellers have reported that Amazon seems to be "completely paralyzed."

A series of problems such as the indefinite extension of the new store registration review, the difficulty in passing the brand registration, the child safety certification review having no progress for five or six days, the created listing not being displayed, the extended delivery time affecting the ranking and orders , etc., are weighing heavily on the sellers' minds and are difficult to resolve for the time being.

Just as the series of disturbances caused by account review have not yet subsided, another disturbance quickly swept Amazon.

20% discount for a large number of links

It is learned that on June 6, some sellers found that a 20% discount offer was suddenly added under many listing links on Amazon .

According to relevant sellers, this 20% discount was not set by their own background. When checking the link of competing products, they also found this discount, and even the discount code was exactly the same. Not only that, after refreshing the background, the discount disappeared, but soon reappeared under the listing link.

▲ The picture comes from the Amazon seller communication group

Regarding this new 20% discount offer, there are different opinions in the cross-border circle:

“It should be Amazon’s own subsidy activity, which will not affect the sellers themselves.”

"I have inside information. The programmer in charge of this section had a conflict with his superior and deliberately set up the discount code to retaliate against the company."

"It's obviously fake. I haven't encountered such a situation."

“It’s obvious that they were forced by Temu to offer discounts to attract consumers.”

Some sellers also speculated that this should be an exclusive discount code for Member's Day, but some sellers also reported that they did not set up member-exclusive discounts, and the discount was still displayed in the link.

This sudden wave of operations has made sellers nervous and panicked , fearing that the discount will cause losses to their own interests. Many sellers thought that with the discount, there would be a surge in orders, but in fact, the order volume did not increase but decreased, and the conversion rate was also frighteningly low .

"I was so scared, I thought I was going to be bought for 0 yuan."

"I was so scared that I quickly opened the promotional discount, thinking it was set by myself."

"We weren't making much money to begin with, and we had set up discounts ourselves. I really can't stand this."

"Amazon can't have caused this bug. We'll have to settle the score later."

“I thought the link was being copied and sold, which is really scary.”

Amazon’s “subsidy plan” is coming?

According to the discount storm, according to the official terms after the discount code, the following points of news that sellers are most concerned about are summarized:

1. Only Amazon's own products can participate, and products from third-party sellers are not eligible for discounts;

2. This discount is provided by Amazon, and Amazon will bear the discount part. The settlement on the seller side will not be affected.

3. At this stage, the products participating in the event are randomly selected by Amazon and cannot be registered;

4. The discount offer is only available to invited Amazon customers who receive this offer invitation directly from Amazon via email or online display ads;

5. This discount offer ends on September 1, 2023 at 23:59 (Pacific Time).

▲ The picture comes from Zhiwubuyan

It is worth noting that Amazon customer service has different opinions on this discount storm . Some customer service said that this is a "discount provided by Amazon" plan, not a bug, while some customer service said that the error is being fixed now.

▲ The picture comes from the Amazon seller communication group

▲ The picture comes from Zhiwubuyan

Regarding the "Amazon discount" program mentioned by Amazon customer service, some sellers have also found detailed information about this program in the platform backend. Unlike the current discount incident, Amazon uses this program to provide sellers with competitive product prices, and all sellers are eligible to participate . If this plan is implemented in the future, it is believed that it will bring a certain degree of increase in orders for sellers.

▲ The picture comes from Zhiwubuyan

As of now, the front-end link no longer shows the 20% discount. We don’t know whether this discount event really exists or there is a bug in the system. We will continue to pay attention to it.

I wonder if you sellers have encountered the same situation. You can leave a message in the comment area to discuss.

Editor ✎ Ten degrees/

Disclaimer: This article is copyrighted and may not be reproduced without permission.

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