What is Wirecutter? Wirecutter Review

introduce

The Wirecutter website is composed of hundreds of well-known technical engineers and critics in the industry. It is a popular website that specializes in recommending IT and home appliances. At the same time, they provide the latest audio and video information and recommended lists of audio and video products for the month or season at regular intervals, attracting a lot of browsing and attention from consumers and enthusiasts.

income

Wirecutter generates the vast majority of its revenue from affiliate commissions. To prevent bias, staff members who write reviews are not informed of the commissions (if any) the site receives for different products. Because of affiliate revenue, the site is less reliant on advertising revenue than other blogs and news sites, although the Wirecutter site has displayed banner ads in the past.

In the five years between its launch in 2011 and 2016, the company generated $150 million in revenue through its affiliate program with its merchant partners.

history

Wirecutter was formerly known as "The Wirecutter", which was founded by former Gizmodo editor Brian Lam in 2011. It specializes in reviewing gear and gadgets (which can be simply understood as being more inclined towards consumer electronics). Its sister website "The Sweethome" was founded in 2013 and focuses on home appliance reviews.

In 2016, the New York Times acquired the two websites for $30 million.

In 2017, the two websites merged and were officially named "Wirecutter", but the URL remains https://thewirecutter.com

develop

In 2013, The Wirecutter was named one of the 50 best websites in the world by Time magazine.

In 2015, Amazon tested a partnership with Wirecutter in a similar sponsored post format on the Amazon website for recommendations.

As of 2018, it has more than 100 employees.