What is Netshoes? Netshoes Review

Business Introduction

Netshoes has distribution centers in Brazil, Argentina and Mexico and manages the football clubs of Corinthians, São Paulo Futebol, Palmeiras, Cruzeiro, Clube de Regatas Vasco da Gama, Coritiba, Cruz Azul, Chivas, Monterrey, River Plate, San Lorenzo and América of México.

Netshoes is the official representative of the NBA in Latin America and manages the webstore (online sales) for the Puma, Havaianas, Globo Esporte, Oakley, Timberland, Topper, Mizuno and UFC trademarks.

Netshoes also manages the official stores of the Brazilian national football team, as well as the online operations in Brazil of UFC, NBA, NFL, Oakley, Puma, Havaianas, Timberland, Topper, Mizuno and Globo Esporte, in addition to the official stores of football teams, including Corinthians, São Paulo, Palmeiras, Santos, Bahia, Cruzeiro, Coritiba, Vasco, Internacional, the Mexico national team, River Plate, Chivas, Pumas, Monterrey, San Lorenzo, Club América and Cruz Azul.

Distribution Center

Netshoes has five distribution centers, three of which are located in Brazil, in Barueri, Itapevi and Recife, one in Argentina and one in Mexico.

In 2014, the company opened a new distribution center in Buenos Aires. In the same year, it launched River Plate's official store on its website and became a sponsor of the Argentine team.

New VI

The new positioning is a professional sports equipment provider. The new image is infused with more colors, conveying the energy and vitality brought by sports.

Awards

In 2012, it received the Reclame Aqui Service Quality Award.

In 2013, it won the Consumer's Best Company Award.

Development History

In February 2000, the company was founded;

In 2002, the company became an e-commerce company;

In 2007, seven physical stores were closed and the business was transferred to online stores;

In 2009, Netshoes sponsored the Santo André football team at the Paulista Football Championship; in the same year, the company launched a 3D scanner system for online shoe fitting;

In 2011, the company launched its mobile website;

In 2011, the company had revenue of $351 million and 1,320 employees;

In 2011, the company became an official partner of the NBA Brazil 5x5 intercollegiate tournament, sponsored the Cruzeiro and Santos teams and the Vôlei Futuro women's volleyball team, and began managing two online stores for Puma and the National Basketball Association (NBA).

In 2012 and 2013, Netshoes sponsored the Big Biker Cup, Brazil’s large-scale mountain bike championship;

In June 2013, the new official website was launched;

2013, Netshoes Click was released;

In June 2014, Netshoes APP was released;

In November 2014, Netshoes launched two of its own brands – Gonew and All4one;

In December 2014, the company launched Zattini, an online shoe, handbag and accessories store;

Financing

In 2012, Netshoes received investment from US investment fund Iconiq Capital and 135 million reais from Temasek, a sovereign investment fund owned by the Singapore government.

On March 16, 2017, Netshoes announced a public offering in the United States to raise up to $100 million.

References

• 1. Brazilian online retailer Netshoes’ new brand image: left-right pattern [cited on 2019-04-18]