What is Amazon Storefronts? Amazon Storefronts Review

Amazon Storefronts is an exclusive landing page for small and medium-sized sellers in the United States. The new page will display more than 1 million products from nearly 20,000 companies, as well as selected collections, deals, videos and stories highlighting individual companies. The new page was officially launched in September 2018.

About Amazon Storefronts

Amazon Storefronts will feature a rotating "Store of the Week" image and 25 product lines, such as "Back to School," "Halloween," "Pet Supplies," and "Books." The platform will launch a featured "Store of the Week" every week to promote select sellers on the platform.

Product Categories

The featured products come from a variety of categories, including Back to School, Halloween, Pet Supplies, and Books.

Small and medium-sized enterprise scope

Amazon's definition of "U.S. small and medium-sized businesses" also appears to be very flexible, even including companies that sell real commercial TV ads on Amazon, as well as companies that sell digital products such as e-books, as long as the content of the books involves U.S. businesses and major U.S. technology products.

Advantages

1. Diversify your choices

Customers will enjoy a shopping experience with more than 25 product categories to discover products from all walks of life in the U.S., including family-friendly Halloween pajamas, wooden puzzles and protein sandwich cookies.

2. This week's store page

Each week, the store will highlight featured merchants in the U.S. through fun videos to help introduce the many faces and types of customers who shop on Amazon’s storefronts.

3. Get to know the business owner

The search function can introduce small and medium-sized businesses in the United States that sell on Amazon. At the same time, consumers can learn and browse a variety of business operations.

Launch Site

Amazon Storefronts is currently available in the United States, the United Kingdom, and Germany.

Entrance

US station, UK station, German station.

Benefits for Sellers

1. Unlike other products that require searching, the entrance to the Amazon Storefronts feature is right on the Amazon homepage. And the page will highlight a different seller every week, and there is also a "Meet the Business Owner" option, where sellers can communicate directly with interested customers.

2. Each store has a "Discover Products" section behind it, which directly directs traffic to all products. If sellers can be selected as a weekly featured store, the traffic support is comparable to that of Amazon's own store.

3. Amazon Storefronts also has exclusive flash sales, but unlike regular LD or BD, this flash sale has a wide range of discounts, from 15% to 95% off, and no progress bar is displayed. This window is also in addition to the weekly featured store, and consumers can see it without selecting product categories or purchase occasions. If you can successfully sign up, its exposure and traffic are excellent.

Benefits for Amazon itself

1. By showing advantages through Amazon Storefronts, more small and medium-sized sellers can be attracted to the seller platform, which means Amazon can earn more revenue.

2. This move not only supports the development of small and medium-sized enterprises in the United States, but also enhances the corporate image.

3. Attract more consumers to buy products.