What is Byju's? Byju's Review

Byju's is an Indian K12 online education service platform that mainly provides original learning content, video courses, interactive teaching activities, and test preparation courses for JEE, NEET, CAT, IAS, GRE and GMAT for school students (grades 4-12). Byju's also provides customized educational tutoring to students.

About Byju's

Founded in 2011, Byju's, based in the southern Indian city of Bengaluru, already has a presence in the Middle East and is seeking to expand into the United States, Britain, South Africa and other African and Commonwealth markets.

Byju's education platform provides many learning programs. Through teachers, effective learning methods, data science, machine learning and other technical and human support, Byju's can provide personalized teaching services for each student and adjust teaching strategies according to students' feedback and evaluation.

Byju's content creation team includes well-known teachers, education experts, IT experts, image and video engineers, and even a band, because there is music in every video.

Course Description

Byju's adopts a paid subscription method, using recorded classes, and a "mentor" will provide students with Q&A services after the class. In the early stages, Byju's provided students with tablets pre-installed with their course content. By 2015, as mobile phone screens became larger, Byju's launched a mobile app, which students had a 15-day free use period, after which students had to pay a certain fee.

Byju's primarily provides educational content to students from Class 4 to 12 (primary to high school). Byju's also trains students in India for competitive exams like IIT-JEE, NEET, CAT, IAS and international exams like GRE and GMAT.

Byju's courses are very flexible and customized. For example, each class in its APP is controlled within 15-20 minutes, and the difficulty of the course is adjusted according to the student's learning ability and current level. The course schedule is determined according to the student's learning habits, with video teaching for those who like visual learning and teacher teaching for those who like guidance. This is difficult to obtain in the traditional Indian education system.

Byju's focuses primarily on Maths and Science, where concepts are explained visually in context using modern digital animations and moving illustrations.

Development History

-Byju's was founded by Byju Raveendran and Divya Gokulinath in 2011.

-In September 2013, Byju's completed a US$9 million Series A financing.

-In May 2015, Byju's completed a RMB 25 million Series B financing.

-In 2015, Byju’s launched an app which significantly increased its audience.

-In March 2016, Sequoia Capital and Sofina led the largest investment in the education technology industry in India's history, investing $75 million in education technology startup Byju's.

-In September 2016, Byju's received US$50 million in Series D funding, led by Sequoia Capital and the Chan Zuckerberg Initiative, a foundation founded by the Zuckerbergs.

-In December 2016, Byju's received US$15 million in funding from the International Finance Corporation (IFC).

-In 2017, Byju’s launched an app for Grade 4-5; Byju’s learning app became a Harvard Business School case study.

-In January 2017, Byju's acquired Vidyartha, a Bangalore-based data-driven platform that provides customized learning guidance to students.

-In March 2017, Byju's App completed its E round of financing, with investors including Belgian investment company Verlinvest and Southeast Asian e-commerce company Lazada.

-In July 2017, Byju's received a $40 million investment from Tencent.

-In July 2017, Byju's acquired two education startups, Tutorvista and Edurite, from Pearson.

-In October 2017, Byju’s updated its logo and brand identity.

-In July 2018, Byju's acquired math learning platform Math Adventures for an undisclosed amount.

-In October 2018, Byju's received US$100 million in Series E funding from private equity fund General Atlantic India.

-In December 2018, Byju's announced that it had completed a private equity financing of US$540 million (approximately 38.55 billion Indian rupees), led by South African technology investment giant Naspers, with participation from Canada Pension Plan Investment Board (CPPIB) and well-known private equity investment firm General Atlantic.

-In early 2019, Byju's announced the acquisition of Osmo, an American children's education technology company, for US$120 million.