What is Bhinneka? Bhinneka Review

Bhinneka is an established Indonesian e-commerce company that initially focused on 3C products and gradually developed into a full-category retail B2C platform. Its history of success is similar to that of JD.com.

About Bhinneka

Currently, it has about 11.8 million unique visitors per month and 59.4 million page views per month. It is also one of the first e-commerce websites in Indonesia that mainly markets gadgets.

Development History

-In 1999, Bhinneka CEO Hendirk Tio opened a physical store, and when the Internet emerged, he founded the B2C e-commerce platform Bhinneka.

-Bhinneka.com was launched in 2001. Currently, about 60% of Bhinneka's sales come from online and 40% from offline stores.

-Since 2004, Bhinneka has established a large number of brand chain stores and its own service centers to ensure after-sales service. In addition, Bhinneka is also an authorized dealer and partner of international brands such as Apple, Microsoft, Kaspersky, IBM, Intel, and HP, with a strong channel advantage.

- In 2015, Bhinneka allowed third-party merchants to sell products directly to consumers, and now the revenue from this business accounts for half of Bhinneka's profits. Hendirk Tio said, "Bhinneka is growing at an average annual triple-digit rate" and is expected to go public in 2018 to expand its market share and compete with Lippo Group's MatahariMall and SoftBank-backed e-commerce platforms Tokopedia and Bliblli.