What is Big Cartel? Big Cartel Review

1. Company Profile

New brands, unique trademark designs, fashion designers, jewelry designers and other creative products or talents all have their own place, and can create their own customized web pages and open online merchants. They can trade freely on this platform.

Big Cartel has 125,000 registered merchants, each of which serves a specific group and follows its own unique artistic and business philosophy.

2. Origin of Entrepreneurship

Matt Wigham and Eric Turner, two entrepreneurs, met each other in the online community "Salt Lake City Design" and hit it off. Their experience working in software companies and creative hot shops inspired them greatly. In 2005, they co-founded Big Cartel. Wigham recalled, "Before that, I had been engaged in building online stores for physical or creative products. In the process, I realized that it was difficult for musicians or artists to sell their creative products through the Internet. At that time, because the e-commerce system was very expensive and complicated, many people could not take full advantage of this new retail method. I think this is our opportunity to show our talents."

Whigham believes that the reason for Big Cartel's rapid development is that it understands people's psychology. "Many people want to claim that they are independent artists, so we give them the respect they deserve." At the same time, the company is well aware of the secrets of e-commerce success and strives to create a better consumer experience for buyers and sellers. "Our design strives to be simple, and we never exaggerate about an artist or a product on our platform." Turner attributes his success to word-of-mouth marketing. "Artists are always eager to cooperate with each other. So, if an artist is successful in his online store, he will recommend us Big Cartel to other friends in the circle."

3. Business Model

Big Cartel offers four charging methods, ranging from free to $29.99 per month, depending on the customized services, marketing tools and consumer databases it provides to product owners. After the buyer submits the order, the payment and order information will be directly transferred to the seller's PayPal account. The seller is responsible for packaging and mailing the goods. Big Cartel does not charge any display or sales conversion fees, and does not sign additional contract documents with sellers. Each seller pays a monthly fee to Big Cartel.

IV. Future Vision

In the future, Big Cartel hopes to go beyond its current image as a gathering place for fashion people and promote this platform to a wider group of traditional artists and craftsmen. Whigham said: "Today, there are still many traditional artists who cannot sell their works on the Internet. We are committed to exploring the reasons and hope to be able to help them." At the same time, the two entrepreneurs also opened a digital download sales platform Pulley and a T-shirt design platform Emptees according to the company's development and market demand. In Whigham's eyes, "People are now more and more fond of handmade and personalized things, and the sellers on our platform are passionate and skilled in this. For some people, this is a lifelong career, and they are also looking for a channel to sell online. These personalized things are very popular on our platform."

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