What is UMKA? UMKA Review

UMKA is one of the largest online shopping websites for Chinese products in the Russian-speaking region. UMKA is the fastest growing e-commerce company in the Russian-speaking region, and customers can easily shop on the UMKA platform. Customers can access the platform through mobile devices or computer websites. Relying on the core advantages of a powerful and complete warehouse and distribution logistics system and a localized overseas management team, the platform provides Russian-speaking netizens with high-quality products, multiple payment methods, timely delivery, return and exchange of goods, and professional customer service.

Russian Market Overview

In 2016, the scale of Russia’s cross-border e-commerce reached 3 billion US dollars, of which 30% came from China. In addition, Russia also radiates to Eastern European Russian-speaking countries with a population of more than 350 million.

In 2016, local e-commerce in Russia accounted for 78% of the total, reaching 10.9 billion US dollars, but few e-commerce companies are involved in this area. As Russia's light industry is seriously underdeveloped, light industrial products produced in China have a strong appeal to Russian consumers because of their favorable prices and excellent quality. 3C products, household goods, auto parts, tools, maternal and child products, etc. are more popular.

Russia has a land area of ​​17.1251 million square kilometers and spans 11 geographical time zones from east to west, making cross-border logistics and delivery difficult. Cross-border e-commerce companies need to launch a variety of delivery options for consumers to choose from, such as local fast delivery and free delivery, as well as home delivery or local delivery points.

Available categories

Household products, home appliances, 3C products, auto parts, outdoor products, hardware and building materials, etc.

Information required for entry

1. Scanned copy of the original copy of the Business License of Enterprise Legal Person;

2. Scanned copy of the front and back of the legal representative’s ID card;

3. Authorization letter issued by the brand right holder;

4. The trademark registration certificate or trademark registration application acceptance notice issued by the State Administration for Industry and Commerce;

5. Product information package:

Product description: umkamall product information sheet in Chinese and English, professionally translated into Russian by the UMKA team;

Product photos - The platform requires uniform product photos, with a white background, a size of 300*300 or larger, no borders or watermarks, and no collages. In addition, each product requires at least 6 photos.

· Please classify and store product photos of different SKUs in different folders. The folders should be named according to the corresponding SKU numbers. Each SKU on the UMKA product information collection form needs to provide corresponding product photos.

Once the review is passed, the investment manager will assist in signing the UMKA supplier agreement.

Settlement process

1. Go to the official website of UMKA platform and complete the application form: submit information such as contact person, main products, etc.;

2. Business negotiation and review: Submit required information, including brand authorization certificates;

3. After passing the review, the UMKA supplier agreement was signed;

4. Select products and prepare goods for the Russian warehouse, and prepare goods for overseas warehouses in advance;

5. Prepare product information and pictures: Russian translation and platform listing;

6. Official sales and promotion of products to Russia: upload at least one product to start sales.

Platform Advantages

1. Join forces with local traffic giants

UMKA+Yandex.Market+Avito, a powerful combination of local e-commerce giants. At the same time, with the help of Yandex search engine, media blogs of big V influencers on VK, YouTube videos to promote word of mouth and Geektime.ru's professional reviews, etc.

2. Localized Payment

Transactions on the UMKA platform are settled in rubles by buyers and in dollars by sellers. UMKA has joined hands with Yandex.Money and Qiwi, the leaders in the Russian payment market, to provide Russian consumers with a more convenient and high-quality shopping experience.

3. Professional Russian customer service

More than 80% of Russians do not know foreign languages. The UMKA platform provides Russian translation for cross-border e-commerce companies and has 800 Russian-speaking customer service staff to ensure after-sales service and reduce customer complaints.

4. Efficient logistics and distribution system

We deliver throughout Russia, with cargo tracks updated in real time and trackable. Local delivery takes 1-7 days to deliver to your door.

Russian buyers' comments on UMKA

Buyer ВЛАДА СЕЛЕЗНЁВА said: "It arrived in 3 days and was delivered to my door. The product is of good quality. But there are some small scratches. The length of the bridge is 104 cm. The children like it."

Buyer ВИОЛЕТТА АКСЁНОВА said: "The skirt is very good, but it does not match the description. The length of the skirt is 6 cm shorter than described. The delivery is fast and I like it."