There are more and more cases of sellers having their accounts blocked for abusing Amazon product variants. It’s not because there are more sellers abusing variants, but because Amazon has strengthened its supervision in this regard.

Amazon has taken many regulatory measures to ensure that sellers list products in accordance with regulations, so sellers must not only play well with variants, but also prevent variant violations.

In order to help sellers create product variations better, this article details the requirements and rules for creating variation listings, as well as the common mistakes made by sellers and their consequences, as follows:

Terms related to Amazon variation listings

Parent: The main detail page for a product variant (or child ASIN) that is not available for purchase by consumers. The parent ASIN should contain all key product information for all ASINs in the variation group, but should not contain information related to the variation theme, specific GTIN , stock levels, or pricing.

1. Increase product ranking

Use Amazon advertising grouping to help determine the main variant

Final summary

Through good variations, sellers can provide buyers with a seamless shopping experience, thereby increasing their sales.

But now more and more sellers are losing their products and accounts due to ASIN abuse. In order to avoid this kind of situation from happening to you, it is very important to take the time to understand Amazon policies. Note that not only you, but your employees also need to have a deep understanding and strictly enforce them.