Follow-selling is a means for Amazon to avoid a large number of duplicate products and pages in search results, which affects customer experience and thus reduces buyer satisfaction. However, for us sellers, follow-selling is something we don’t want to see because the follower uses the listings we wrote to intercept our traffic and orders.

So generally, whenever we see someone copying our listing, we will try every possible way to get rid of the copycats. Today, Zhaodanmao will share with you a method to get rid of copycats through the TM mark.

The R mark hasn't come out yet, how can we catch up and sell with only the TM mark?

①Prove that he is selling fake goods and infringing your trademark

"Follow-selling" does not mean "infringement". The key point is: as long as the products being followed are confirmed to be authentic products of your brand, no matter which channel the products come from, it does not infringe your intellectual property rights.

② Prove that the product you are selling does not match the description

Both 1 and 2 require testbuy and testbuy shows the receipt status, so the success rate is relatively high. The specific operation is as follows

◆ Make a test purchase, that is, purchase the hijacked product. After receiving the product, check to make sure it is a fake. Record the order number of the test buy, which will be used during the reporting process.

1) Prove that your packaging and products have logos, but the products received from the copycat seller do not have logos. When reporting this to the Amazon team, be serious. Sellers who need to join the seller communication group can contact customer service V: FLA66668888 and say that he has seriously infringed your trademark. Then you can cite the article of the US Trademark Law that clearly states that this is an illegal act, etc., to highlight the seriousness of the problem.

2) Prove that your listing clearly shows that the product and packaging have logos and you received the product without logo from the copycat seller. Also, say something about the inconsistent quality. If consumers on the Amazon platform actually buy the product, it will definitely affect the customer experience. (This method is suitable if you have not done brand registration)

3) If you have built an independent website, you can complain to Amazon that your brand independent website is not authorized to be used by anyone except your store.

③ Report abuse of Amazon policies

If you believe that the product you are copying is not as described, you should go to Amazon Seller Central -> Performance -> Account Status and click "Report Abuse of Amazon Policies" to report it.

④ Please ask friends who have R mark to help follow the sales

The R mark can participate in the transparent plan to catch copycat sales, and the TM mark can use the brand rights normally, but it does not have legal protection. When applying for a registered trademark, it enjoys the right of first use.

• Don’t fill in A+, because if you bury words in A+, the complaint may destroy your A+.
• Your R mark and TM mark are separate, so a complaint with the R mark will not affect your TM mark store, but if you reach a certain number of complaints, the R mark may be subject to brand abuse.

Special attention

● Do not report two trademark numbers at the same time. If so, Amazon will only consider the first trademark number. If you want to report infringement of multiple different trademarks, please submit separate reports.

● When reporting an infringing follow-up sale, do not select the entire ASIN. When reporting, you can click "Show Quotes" and select a specific follow-up seller.