Who says no stock means no one buys? Grasp these points and sell well in the US site during the peak season

It is learned that according to foreign media reports, although the global e-commerce market during this year's peak season is facing supply chain disruptions, rising inflation and challenges from a new wave of new coronavirus variants, American consumers still plan to shop during holidays such as Thanksgiving.

The annual survey released by the National Retail Federation (NRF) shows that the number of consumers from Thanksgiving to Cyber ​​Monday this year is expected to be nearly 2 million more than last year. For cross-border sellers, in order to get a share of the US market during the peak season, they must know what American consumers are buying and how to buy it.

Clothing is still the preferred gift item

According to the survey, clothing remains the most popular item for Americans to buy as holiday gifts, with 53% of consumers expected to buy it, followed by gift cards (46%), toys (39%), books/music/movies/video games (35%) and food/candy (31%).

In addition, this year, American consumers may be more willing to return to store shopping, but online shopping remains strong. This year, as prices are affected by inflation, discounts will be relatively weaker for online categories entering the peak season. The strongest discounts will be launched during Thanksgiving week and Cyber ​​Monday.

Early discount, early purchase

This year, consumers have started their holiday shopping early, and the market expects the early discount trend to continue, that is, offering offers and special discounts as early as possible will attract more online consumers.

Major shopping websites are also offering early bird discounts. Walmart allows WalmartPlus members to enjoy Black Friday discounts in advance throughout November; Target will refund customers the difference in price of purchased goods; Amazon also started Black Friday and Cyber ​​Monday promotions in October.

66% of people shop during Thanksgiving weekend

“We anticipate another record-breaking holiday season this year, with Thanksgiving weekend playing a big role as always,” said NRF President and CEO Matthew Shay.

According to the latest NRF survey, 66% of consumers surveyed in early November plan to shop during this year's Thanksgiving weekend. While this means an estimated 158.3 million people will order online or go to stores (up from 156.6 million last year), these numbers are still lower than the 165.3 million shoppers who registered during the same weekend in 2019.

Editor ✎ Xiao Zhu/

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