Meta's Threads has also accelerated its development plans as X works to return to profitability, according to a report . It was revealed that Mark Zuckerberg's company will launch a web version of the social network Threads "soon" and is preparing new features. The upcoming launch of the web version of Threads confirms that competition between X (formerly Twitter) and Threads is becoming increasingly fierce.

The much-anticipated web version of Threads will be more beneficial to power users such as brands, corporate clients, advertisers and journalists. Meta has not yet disclosed a launch date for the web version.

A recent report from the Wall Street Journal suggests that the web version of Threads could be launched as early as this week. The launch of the new webpage will help Threads to increase its competitiveness against X amid a sharp decline in daily activity.

Threads launched on July 5 as an Android and iOS app and gained 100 million users in just five days, but its popularity has plummeted as users have returned to the more familiar X platform after an initial rush to try out the new Meta product.

But in just over a month, Threads’ Android app’s daily active users have dropped from a peak of 49.3 million to 10.3 million, according to an Aug. 10 report from analytics platform Similarweb.

Meanwhile, Zuckerberg's management is rapidly rolling out new features. Threads now offers the ability to set post notifications for an account and view them in a chronological feed type. Threads will soon have improved search, allowing users to search not only for accounts but also for specific posts.

Editor ✎Estella/

Disclaimer: This article is copyrighted and may not be reproduced without permission.