Amazon officially challenges ChatGPT! Official major strategy announced

Amazon released its 2022 letter to shareholders today, which revealed a major strategy for Amazon this year, which is to fully enter the field of artificial intelligence language models and challenge major language AIs led by ChatGPT!

According to Amazon's official statement, this language model named "Amazon Bedrock" will be built on the cloud computing services provided by AWS to provide AI services to corporate customers using AWS and third-party sellers on the Amazon Mall.

The functions that Amazon Bedrock has announced so far are mainly in two aspects. One is to provide a language AI service similar to ChatGPT, called Titan Text, which can chat and help customers generate blog articles or emails to customers, etc. The other service currently has no specific name, but Amazon revealed that this service is an image generation service based on the two major models of Stability AI and AI21, which can generate customized images according to the requirements and conditions put forward by the user.

One generates text, and the other generates pictures. These two functions directly hit the pain points of our cross-border sellers. AI directly generates the main picture plus product description, title and pain points, which directly frees the sellers' hands. To do business on Amazon, you only need to register a store and select products, and the rest can be left to AI.

Ha, ideals are always full, but reality is always skinny. If you look at the current AI trend with this idea, you will definitely be disappointed. I have mentioned to you before that C hatGPT can indeed do some work, such as writing emails, pulling out similar words, and even writing five-point descriptions and titles, etc. It can also write copy for social platforms. But I have to say that customized copy with a few more words requires users to provide enough information and a long learning process.

There is another point, that is, the AI ​​writing function currently announced by Amazon is a little different from chatGPT, that is, you can customize this AI, but this AI model will not be trained from conversations with users. This means that it is possible that every time sellers use this service, some pre-work will be required, which may not necessarily save sellers time and energy.

So compared to the AI ​​writing mentioned above, I am more optimistic about the AI ​​graphics that Amazon will launch later.

If the text-generating AI led by ChatGPT can imitate very well, then the current image-generating AI can already be so realistic that it is hard to tell the difference. I'll post a picture for you to take a look at and guess which side is generated by AI.

Let’s look at a few more photos.

Can you imagine that these photos are all generated by AI? To say that they are indistinguishable from the real thing is not enough to describe the level of AI. When AI painting was popular a few months ago, AI pictures still had the problem of fingers that could not be solved. At that time, you could tell whether most AI paintings were AI paintings just by looking at the fingers. Now, in just one or two months, this problem has been solved. The speed of evolution is terrifying. At present, AI-drawn pictures are highly usable. Most of our sellers' main pictures can be solved by AI, and there is no need to spend money on photography and models.

The last wave of Internet craze was the Metaverse. Amazon was always cautious at that time, until the Metaverse came and went quickly, proving that Amazon was right. Now that the AI ​​craze has come, Amazon has decisively intervened, which is enough to show that the top management attaches great importance to it. I believe that in the future, there will be more organic combinations and gameplays between Amazon Bedrock and sellers.