Did you know that combining image search with Amazon’s influencer program can increase product sales?

As an eCommerce seller, influencer marketing, especially through the Amazon Influencer Program, can help you grow your customer base, increase brand awareness, and sell more products.

In addition, upgrading text search to image search can make your influencer marketing strategy more effective. Image search and influencer marketing both provide huge opportunities for sellers to sell more products on multiple platforms. For example, on platforms like Pinterest, users do not need to turn pages, new images will be automatically loaded at the bottom, users can pin their favorite images to themed boards (similar to saving favorites); they can also use image search tools to search. Combining these two marketing strategies is like adding wings to a tiger!

Combining these two strategies can help sellers collaborate with major influencers in their niche to mutually benefit from the trend of consumers paying more and more attention to visual effects during shopping.

Google has billions of searches every day, and consumers go to Google to search for products. What's even more attractive is that Google also provides image search. Now users don't search with text, but with images to search for what they need. There are also platforms like Pinterest, which are designed to help users discover new content and find the products they need through images.

For example, if you see a piece of clothing or accessories that you’re interested in on Pinterest, all you have to do is click on the image search icon on the image, and the page will jump to the product link to purchase the product directly.

If you’re interested in leather jackets, the image search tool can screenshot the leather jacket in the picture and find available options:

Image search is changing people's online shopping patterns. This search method is more attractive, and consumers can shop online more conveniently and quickly, instead of going to many physical stores just to find the products they want. It only takes a few minutes to find products using image search, which greatly saves consumers' time.

I just mentioned that you should combine image search and influencer marketing to promote your products. Consumers’ fear of missing out (FOMO) will affect their purchasing decisions, so you can sell products that your target audience is interested in and in demand.

Next, let’s take a look at how influencer marketing can help you sell more products and help you grow your business.

Before you choose an influencer to work with, make sure his audience is your ideal customer. If he can't drive traffic to your store, don't spend your marketing budget on him, even if he is very popular. Also, make sure your product is what his audience actually needs. For example, AliFedotowsky Manno has 665,000 followers on Instagram and posts a lot about her family and her daily life as a mom.

So, her fans are likely to be millennial moms with kids. So, if you specialize in gourmet snacks e-commerce, she may not be a very suitable influencer for you to work with, even though she posts regularly, has a beautiful Instagram interface, and has a high audience engagement. If her content is mainly focused on meal plans and recipes, then she is a good choice for you because her audience may be interested in the services you offer.

In addition to determining if the influencer you’re working with is a good fit, you also need to know where your audience spends their time online so you can find the right influencer. Most audiences use multiple social media platforms, so focus on the platform where they are most likely to click on your store to make a purchase. For example, if your potential customers use Instagram to research your product before buying it, then Instagram is your biggest traffic platform, so you should focus on working with influencers on Instagram.

Before deciding to work with an influencer, remember to ask the following information to ensure they meet your marketing needs:

• Basic information about the target audience. Understand the basic information about the target audience of the influencer you want to work with, and determine whether these audiences are likely to buy your products.

• Where most of your fans are located. If your product can only be shipped to certain countries, it is useful to know where your audience is located. You can only ship if your audience's location matches where your product is shipped.

• Number of followers. This helps you gauge the number of potential customers your store is attracting through the influencer.

• Type of engagement. Know how many followers the influencer has, and how many likes, comments, and reposts the content. This will affect the click-through rate (CTR) from social media to your store.

Knowing more about your followers and their purchasing behavior makes it easier to direct influencers to post and share relevant content. This is especially useful if you have multiple product lines and you have to be specific about what you want to share.

The Amazon Influencer Program was launched in 2017. This gives influencers another platform to recommend products. But more importantly, since Amazon already has more than 310 million consumers, the influencer program makes it easier for them to buy the promoted products they see on social media.

Amazon's influencer program is still new and not many sellers know about it, but more and more influencers have joined the program. So far, consumers can already choose their favorite influencers and products from the site. Therefore, there is a great possibility of using the program to increase sales.

Amazon's influencer program requires influencers to apply to join :

It is open only to influencers on YouTube, Instagram, Twitter, and Facebook. In order for sellers to get the most out of the program, only those influencers who post posts relevant to Amazon consumers, have a large number of active followers, and publish high-quality content on social media can participate in the project.

Once the seller and influencer reach an agreement, the influencer will get a virtual hyperlink to share on their social media to drive traffic to the seller's Amazon store. The influencer will then receive a commission, just like the Amazon Affiliate Program.

Once influencers have been verified by Amazon and have an ID on the platform, they will set up a personal homepage and display the products they have shared on social media on the homepage, as shown below:

When consumers browse the products on the influencer’s homepage, they will find that the page displays product pictures in a similar way to Instagram. Once you find the right influencer to work with, all consumers have to do is browse the influencer’s product page to buy the products they like.

The influencer will share the link on their social media to drive traffic to the seller’s Amazon store. For example, they may post an Instagram Story on Instagram with a picture of the product they are promoting:

There is a "see more" sign on the Instagram Stories interface. Clicking it will redirect you to the Amazon seller's product page, making it easier for consumers to purchase products. As shown in the picture:

On the influencer product page, followers can learn more about the product and see pictures of similar products.

Amazon product listings also have many modules for sellers to upsell and cross-sell. At the bottom of each product page, there will be a "Sponsored products related to this item" section to recommend related products to consumers. If you have a whole product line and run ads, those products will appear here.

There is also a "Frequently bought together" section on Amazon stores, where related products will appear to encourage consumers to buy more products and provide some discounts.

There is also a “Customers who viewed this item also viewed” section. This section is combined with image search to make it easier for consumers to view similar products. These sections are mainly based on images, which will guide consumers to make purchase decisions faster.

Finally, you can also find multiple influencers to cooperate with to expand your product line, increase brand awareness, tap more potential customers, and promote more sales.

The image shows the Prime membership icon, making it easier for consumers to find the products they want that can be shipped quickly.

The products on the influencer’s homepage are all from a specific store. This way, sellers can easily know whether their products are suitable for the influencer’s fans.

Some influencers will use your products to promote their homepages on social media, thereby driving traffic to your store and allowing consumers to search for more products.

In addition to paying the fees to the cooperating influencers, Amazon sellers do not need to pay advertising fees or other fees. In addition, sellers do not need to spend money on influencer marketing. Some influencers post promotions, ranging from a few hundred dollars to hundreds of thousands of dollars per article. With the Amazon Influencer Program, sellers do not have to spend this extra money.

In order to make your product stand out and get consumers to click on the product image , make sure the image is high-quality, with detailed pictures and product images from multiple angles. The more attractive the product image is and the easier it is for customers to browse, the more profitable the seller will be in the end.

Image search is becoming more and more popular, so remember to use image search so that consumers can find your products faster and then buy them.