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▲ Video account focuses on cross-border navigation Speaking of training institutions, I believe many sellers are familiar with them. Many sellers believe that cross-border training is just a means for service providers to make money under the guise of selling courses. But for newbies who are new to the cross-border circle, signing up for training can gain guidance from predecessors, avoid detours, and is also an investment. However, ideals are full of hope, but reality is very skinny. If the seller encounters an unscrupulous service provider, he will take many detours. Recently, a seller revealed that hundreds of sellers were deceived by employees of a Guangzhou company. After signing up for training courses, they did not receive corresponding services, and the amount was as high as 1 million yuan. ▲ The picture comes from the seller’s disclosure What exactly happened? Based on the information and evidence collected by dozens of sellers, the whole story was summarized. Use social platforms to attract traffic Pretend to be an experienced seller to induce novices to buy courses According to the parties involved, the service provider (hereinafter referred to as E) mainly attracts novice sellers through some highly liked and highly watched answers through a certain social platform, and then guides the sellers who come to consult to add E's WeChat, and then sells its training courses. Looking at E's social media homepage, his profile shows that he is a big seller on Amazon and currently lives in Guangzhou. His public account is called Mouniu Cross-border. It is worth noting that the account currently has more than 40,000 followers and has received more than 20,000 likes. After checking, the account has answered 28 questions and published 16 related articles on the platform. One of the answers received a lot of likes and attention, and it was this answer that ignited the fighting spirit of many newbies to work on Amazon and gained their trust. It is learned that the answers of this account include some practical content about Amazon, as well as understanding and opinions about Amazon. But the similarity is that in every article and answer, this account emphasizes its identity: I am E, an Amazon seller, and my annual sales this year reached 50 million RMB. "It was the hundreds of orders a day in 2017 that allowed me to earn my first seven-digit income." "Three years of cross-border business, annual output of tens of millions." It is worth mentioning that several articles on its homepage have been hidden by the platform, and the reason given by the platform is that they are irregular reprints. In other words, it is still questionable whether all the articles and answers published by the account are original content of the account owner. In the articles of this account, there is no shortage of self-packaging and heavy promotion of Amazon. Words such as "earning tens of millions per year, getting rich" are enough to attract the attention of laymen. Such content can easily mislead novice sellers and make them mistakenly believe that anyone is suitable for working on Amazon. Obviously, E's marketing on social platforms was quite successful. It not only attracted a large number of novices to join, but also gained the trust of a group of newbies, opened classes and sold courses, and made profits from it. Although the intention of making money is understandable, what caused unanimous condemnation from the trainees was the seller's irresponsibility and worthless training content. Multiple vests take turns to appear Low course value and poor service attitude E's self-introduction said that he was the owner of an Amazon company with more than 30 employees. The course was a one-stop incubation service for new employees in the company's internal business school. ▲ The picture comes from the seller’s disclosure E introduced that if you sign up now, you will get three years of learning privileges, which will be continuously updated during the three years. During the three years, the company will provide guidance on sellers' stores and solve any problems in the sellers' stores. The main services include: guidance on store registration, one-on-one service guidance from professional teachers, free channel docking for overseas payment accounts and investment managers, VIP courses, free offline learning exchanges, etc. However, according to students’ feedback, E only provided a few of the above 7 services, and they were all perfunctory, without any practical help or effect. Some students even did not enjoy any service at all. ▲ The picture comes from the seller’s disclosure It is reported that the price of the training courses launched by E ranges from 2980 to 3980, and the service period ranges from one to three years. Currently, more than 200 students have registered. According to feedback from students, the training courses consisted of recorded video materials , which were not very valuable and were mostly common materials from the Internet . They were not as useful as Amazon's official video courses. Moreover, the actual courses were inconsistent with the content previously advertised by E and had never been updated. ▲ The picture comes from the seller’s disclosure So how do the students evaluate this “valuable” training course? "I bought the 3980 course, which only has one year of service. Because they often don't respond, my store has made almost no progress now." ▲ The picture comes from the seller’s disclosure "The one-on-one guidance basically does not respond, and after payment, they just ignore me." ▲ The picture comes from the seller’s disclosure "The paid courses are completely useless, they are basically just online materials." ▲ The picture comes from the seller’s disclosure It is understood that according to the contract signed between the seller and the service provider, the services that the service provider should perform for the seller should include: 1. Technical support: Provide sellers with corresponding technical support and maintenance, impart Amazon sales knowledge, and provide consultation on operations such as overseas collection and delivery issues. 2. Account services: Assist sellers in applying for Amazon global store accounts and provide technical support for multiple account operations. 3. Operational services: Provide sellers with advice and operational guidance related to Amazon stores. Whether it was technical support or operational guidance, E did not provide the corresponding services. Even if some resources and guidance were provided, E's attitude was extremely perfunctory, and the effect was not as promised at the beginning, and the service experience was extremely poor. ▲ The picture comes from the seller’s disclosure At the same time, almost all of these sellers purchased the courses at the beginning of this year and have not exceeded the service period. After only a few months, E turned a blind eye to the sellers' store operations and even stopped answering the sellers' related questions. As more and more students encountered the same problem, they began to question E's true identity and purpose, and speculated that this might be a "gang crime" by his company. The seller said that at the beginning, the nickname of the service provider's WeChat and Zhihu account was "跨跨*天哥", and soon after, the account was renamed to "跨跨電電E***" on WeChat. In addition, through the joint testimony of dozens of students, we found that the service provider not only had multiple aliases, but also multiple WeChat accounts and payment accounts. It was learned that the accounts to which students made most payments were all technology companies in Guangzhou, but some sellers also made payments to personal accounts. ▲ The picture comes from the seller’s disclosure At the same time, many sellers began to question E's true identity. Why did he speak so clearly in articles on a certain website, but hesitated when answering simple questions? E's performance was so different before and after, it was hard to believe that he was a senior seller who had been in the industry for three years. However, the story does not end here. Disbanding group chat during the contract period No responsibility for students and no refunds E gradually lost the trust of students due to the courses that were not worth the training fee, the attitude of turning a deaf ear to students' questions, and the lack of guidance and inaction on sellers' stores. Finally, the conflict between students and E broke out last night. It is reported that the sellers’ doubts mainly include the following points: 1. The actual courses do not match the curriculum content 2. The course has not been updated for a long time 3. The course content is simple, using Amazon’s public information as part of the paid content 4. Ask questions perfunctorily and ask yourself to search on Baidu 5. No response to the inquiry, and no response for 3/5 days In summary, many students believe that they have been deceived by E, paid the training fee but learned nothing, and demanded a refund of the course fee. The students' reasons are as follows: ▲ The picture comes from the seller’s disclosure In the student communication group formed by E, a large number of students stated that the value of the course did not match the price and demanded a refund. However, E did not give much explanation, but disbanded all student groups and ignored the subsequent operations of the students. ▲ The picture comes from the seller’s disclosure Some students tried to negotiate with E, but in the end they only received a reply that the discussion would be resumed in three days. E also did not make any statement on the course content and the students' issues. Finally, the trainees unanimously stated that they would take measures such as complaints and reports to ask E to refund part of the training fees. We would also like to advise all seller friends not to be impulsive when choosing a service provider, and to conduct a comprehensive investigation before making a decision. ▲ The picture comes from the seller’s disclosure Looking at this incident in which novice sellers were collectively cheated, it is not difficult to find that many service providers similar to E on the market now seize the psychology of novice sellers who want to join the game to make money, induce them, and wait for the other party's training fees to arrive, and then disappear collectively, staging a drama of "the group is there but the people are gone". To use the most classic term in the cross-border circle to describe it, this is a typical act of cutting leeks. Finally, I want to say to new sellers, if you meet someone similar to E in real life, then you must:
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