Answers to 8 common questions you may encounter when calculating CPC
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Without further ado, let’s get straight to the point: 1. Why does my automatic ad show someone else’s ASIN? It is possible that the buyer jumps to your ASIN through someone else's ASIN, which will not consume your fees. 2. Why are there so few keywords in my automatic ads? What should I do? There could be two reasons: a. Your copywriting is not very good, and the keywords are not thick enough b. The budget is not set high and the bid is low. You can try: a. Check your copy and keywords. b. Increase your budget or cost per click. 3. Manual advertising cannot find my keywords, what should I do? You can try to increase your bid until you find the keyword advertising position. 4. There were conversions last week, but there are no conversions this week. What should I do? Check if your display position is decreasing and increase your bid 5. When can you negate keywords, phrases or precise negation? If there is no conversion after multiple clicks, eliminate this word and deny it accurately. For words that do not perform well with exact matching, you can also downgrade them to broad matching. If the performance is still poor, deny the exact matching. 6. When high bids stabilize product display, can you lower the bid to control your ROI? Yes, you can. 7. Why did my ads suddenly exceed the budget? Because after clicking on your ad, others will buy the product on deal. 8. I have a product that is not in a large category, but the main keyword bid is $3.5 and it can't reach the homepage even with a single click. Do I need to continue to increase the bid? Or what should I do? If your product is not in a large category, but needs to be priced as high as $3.5, I suggest you not to raise the bid and use a safer price to promote it. For example, about 1.5 US dollars. Search engines are time-sensitive, and we can improve the quality score of your keywords through a month's ranking accumulation. |
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