In May, sellers' order volumes dropped significantly, with the US site performing the worst 📉; in June, order volumes continued to decline, and even during Father's Day, some sellers' order volumes reached their lowest point 🔻.

This sluggish situation continued until Independence Day in July, when sellers' sales hit a new low 🚨, and industry insiders predict that order volume will further accelerate the decline in the week before Member's Day 📉.

Coupled with a variety of negative factors such as FBA policy changes, PrimeDay members’ warehouse explosion, and rising logistics costs, it will be difficult for sellers in the second half of 2024!

Do you have the same feelings? Let’s talk about it in the comments section!

There are no orders at all, and a large number of sellers are saying that they are running out of people.

On July 4, the US Independence Day holiday, a group of sellers hit the bottom of sales, and some even received zero orders. Many people reported that although the number of orders declined at the end of June, there were still orders to be placed.

However, as soon as July began, the order volume continued to decline, and it fell to the lowest point on July 4. For example, the order volume was normal yesterday, but it was cut in half today; there were a few orders last month, but today the click volume was full but there were no orders.

Some sellers said they couldn’t survive because the order volume was too scary and Prime Day was still a few days away. Similar feedback is common:

Not only are orders poor, but overall volatility is also a common feeling among most sellers📉.

"The order volume dropped from about 15 orders in the past few days to 1 order, and the conversion rate dropped from 35% to 0," said one seller, which gave them a reason to comfort themselves . Sellers who need to arrange for off-site promotion of celebrity videos, please contact customer service V: FLA66668888 It is reported that July 4 is the Independence Day in the United States, and many sellers attribute the sales fluctuations to this. More than one seller joked: "The order volume is very poor, this Independence Day is to blame 🎯."

Some sellers who spent a lot of money on advertising in June but had low order volume finally recovered slightly in July, but fell again on Independence Day. Some sellers advised their peers to simply turn off advertising in the next few days to avoid ACOS explosion, because the order volume is still falling sharply📉.

In this regard, some sellers feel the same way, saying that the ACOS of ads in July reached 106.09%, and the order volume was directly cut in half, and this situation has lasted for 5 days. Since the Independence Day is followed by the weekend, the sluggish order volume of sellers continues 📉.

Regarding the decline in sales, many sellers said they are accustomed to it, and some even said that the order volume will decline faster in the week before Prime Day. This situation has become the norm every year, and the blame should be put directly on Member Day.

However, a small number of sellers said that the order volume increased slightly, probably because the categories they focus on are different📈.

Recently , Amazon FBA warehouses have been seriously overwhelmed, and sellers frequently encounter difficulties in making appointments for goods entering the warehouses. Freight forwarders in the United States reported that the system often displays "Delivery date outside of PO's delivery window" when making appointments, which means that the time to enter the warehouse exceeds the appointment time of the purchase order (PO)⏰.

In May last year, sellers who need to join the seller communication group, please contact customer service V: FLA66668888. In order to rectify the chaos in the back-end truck booking and delivery process, Amazon introduced the highly anticipated new PO number regulations. This move has sparked widespread discussion in the cross-border circle🗣️.

According to recent industry reports, an Amazon logistics manager revealed that in order to standardize operating standards and improve logistics efficiency; Amazon FBA will implement a new policy starting July 1, 2024, mainly including the following three independent defect rate calculation methods 📋:

If the defect rate reaches a certain range, Amazon will directly close the relevant appointment delivery account and delete all its future appointments.

The important information that can be extracted from this is that the PO number (i.e. "shipment tracking number") and its accuracy are becoming more and more important, which is directly related to whether the seller's goods can be successfully warehoused and put on the shelves📈.

It is understood that last year Amazon FBA also announced a new appointment rule: it is required to cancel or modify the appointment time within 72 hours before delivery to the warehouse, the attendance defect rate must not exceed 50%, and the PO accuracy rate must not be lower than 85%, otherwise the appointment account will face the risk of being banned🔒At that time, some sellers stated that Amazon was increasing its shipping requirements for sellers📦.

The new FBA rules have also further increased the requirements for Amazon sellers to ship during peak seasons. If the revelations are true, from July 1, any deductions and other operations must be notified in advance. At the same time, if the PO expires or becomes invalid, it must be reactivated or a new PO must be created to cover the label to ensure the smooth delivery plan.

Before Prime Day, warehouses in many places continued to be overstocked

However, according to a report, consumers' enthusiasm for Prime Day shopping is increasing this year. According to Skai data, more than two-thirds of American consumers plan to shop on Prime Day this year.

Logistics and transportation are one of the most uncontrollable key links in the cross-border chain. During the peak season preparations, logistics often becomes the "number one problem" for sellers😣.

However, as the Prime Day promotion approaches, the warehouse overflow situation has not improved, and many warehouses are still in a state of overflow💥.

According to freight forwarding news, Amazon warehouses in the United States, Canada, Japan and other countries have been affected to varying degrees by warehouse explosions📦:

Amazon warehouses such as LGB8, LAS1, LAX9, GYR2, GYE3, and OAK3 are still frequently rejected, with many cancellations and postponements, and the waiting time for unloading is constantly extended⌛; SBD2 has a high rate of rejection without reason due to lack of staff🚫; SBD1 and ONT8 are currently scheduled until mid-July; VGT2 is already scheduled until late July📅.

Warehouses such as SMF3 and SCK4 require reservations three weeks in advance, and some warehouses are showing signs of being overwhelmed again💼. According to freight forwarders, the logistics time of warehouses in the western United States will fluctuate by 4-6 days📦; the time in the eastern and central United States will fluctuate by 4-15 days📅 due to warehouse overwhelm. The warehouse overwhelm of YOW1 and YGK in Canada has caused the transit time of goods to exceed 7 days🕒.

As Amazon’s warehouses were overwhelmed, UPS also experienced delivery delays, with the general feedback being “there is currently no estimated delivery time”🚛.

Due to Amazon’s warehouse explosion, UPS’s Amazon goods could not be delivered in time and had to be piled up in its own warehouse. Although there has been no news of warehouse explosion, delivery delays are inevitable⏳.

In this case, a group of sellers are facing the risk of running out of stock on Prime Day📉:

Now, with less than a week left until Prime Day⏳, Amazon’s warehouse explosion that has been going on since early May has not eased, and the delivery time of popular warehouses has also been affected to varying degrees, indirectly causing some sellers to still have goods on the way for this year’s Prime Day🚚📦

🤣Amazon warehouses are basically unavailable for reservations. The goods prepared for Member Day this year may not be signed for until after Member Day! Let’s just say that it’s difficult for sellers this year? !