What is relevance? Relevance evaluation

Association means that a seller has multiple accounts at the same time, with the purpose of obtaining more exposure. Association refers to the same platform. Different platforms have different systems and operators, and have no relationship with each other. There is no such thing as association.

About association

The first item on the “prohibited seller behaviors” published by Amazon on its official website is “using multiple seller accounts.” This means that once Amazon confirms that the seller has multiple accounts without reasonable reasons, these accounts will be blocked. Sellers have no way to check whether Amazon account associations exist. The Amazon system can only automatically determine. Sellers can only try to prevent related information from being associated before registering an account with Amazon. When Amazon determines that a seller’s multiple accounts are associated, as long as there is a problem with one account, it will affect all associated accounts, and all accounts will be affected, or even blocked.

Targeted Platform

Wish, Amazon, etc.

Associated Types

1. Same-site association: Same-site association refers to the association between two or more accounts on the same site.

2. Inter-site association: Inter-site association refers to the association between accounts on different Amazon sites.

Related elements

1. Hardware: computer, network cable IP, router, modem, network card information, hard disk information, etc.

2. Registration information: company name, personal name, credit card, address information, telephone number, email address, payment account number, etc.

3. Software: browsers, fonts, protocols, cookies, software in the computer such as input methods, user habits such as typing speed, etc.

4. Product category: product similarity <30%, pictures, SKU, product description, etc.

5. Trademark category: using the registered trademarks of the blocked stores, associating KYC review information, and selling products from dead accounts, etc.

Starting point for combating association

On Wish, an entity can only open one store. Individuals and companies belong to one entity. Once an entity opens a store, it cannot open additional stores, and the additional stores will be closed.

Amazon is a "product-heavy, store-light" platform that places great emphasis on buyer shopping experience. It prefers for the same product to appear only once on the platform, thus preventing sellers from repeatedly distributing and selling the same product.

How to prevent Amazon association

1. Make Amazon think that multiple accounts are operated by different people in different places.

2. Achieve "ten new things": new email, new computer, new system, new browser, new router, new broadband, new mobile phone number, new credit card, new payment account and new products.

3. Association is determined based on multiple factors. If a single factor is the same, there may be no association. However, if multiple suspected factors are the same, it is more dangerous and the association factors should be minimized.

Amazon Affiliates

Recommended Operation Plan

1. Ordinary broadband + computer

2. Ordinary broadband + router + computer

3. Computer + Internet card

FAQ

Q: Will there be any association when registering using the cluster address?

A: Association is the result of multiple factors. It is rare for the addresses to be associated. However, in order to avoid this weak association factor as much as possible, even if cluster addresses are used, try to avoid consistency in specific room numbers, etc.

Q: If all other information is different and only the ID card address is the same, will they be linked?

A: It is OK for different people from the same family to register on Amazon. There is no rule that states that they will be linked if their ID card addresses are the same.