Will a large number of listings suffer? Amazon’s new title rules are about to take effect!

The latest news is that Amazon US has officially released an important announcement to update its product title policy.

This policy adjustment is scheduled to take effect on January 21, 2025, and all product name changes must comply with the updated policy.

The latest updated requirements for product title compliance are as follows:

Some sellers pointed out that if Amazon’s “deadline” is not met, will Amazon use AI to automatically modify non-compliant titles?

All I can say is that quite a few sellers have experienced Amazon “tampering” with their titles.

It is estimated that 22% of product titles on Amazon currently do not meet the new requirements, and the main reason is "keyword stuffing". If Amazon uses AI to automatically modify these titles , there is a high probability that something like this will appear:

The title is messy, cannot accurately reflect the brand value, has semantic errors, etc.

Some sellers said that when Amazon used AI to modify titles in the past, it actually reduced the quality of the listings and affected the brand image.

Sellers can check whether there are non-compliant titles on the " Manage All Inventory " page and manually adjust them according to the following principles:

① Make sure the title is concise and clear, and remove unnecessary keyword stacking.

②Avoid using the same word more than twice, especially in product feature descriptions.

③Avoid using special characters that do not conform to the standards.

For brand owners, Amazon will provide adjustment suggestions for product names that do not meet the requirements in "View Product Information Updates". Sellers should adjust the titles according to the suggestions within 14 days to avoid deviations that may be caused by automatic AI modifications.

In addition, during the entire process of adjusting the product name in accordance with policy requirements, the product will remain on sale and sellers can edit the product name, but they must ensure that the changes made are in compliance with the new policy requirements and cannot violate the above regulations.

What happens if a product title does not comply with the new policy?

1. Impact on product search display : If the product title does not meet the product name requirements, the title may be automatically corrected by Amazon or will not appear in Amazon's search results.

2. Blocking or removal : For products that seriously violate policies, whose names do not meet requirements and refuse to make corrections, the platform may take measures such as blocking or removal, making it temporarily or permanently impossible for them to be displayed and sold on the platform, directly cutting off the sales channels of the products.

It is recommended that all Amazon operators make timely adjustments, comprehensively review the names of existing products, and mark those that do not meet the requirements.

Sellers who have long relied on keyword stacking need to adjust their strategies and reposition the title keyword layout. Brand sellers need to take into account brand characteristics and SEO needs while maintaining title specifications.

In short, you must pay attention, prepare in advance, and respond reasonably to avoid affecting sales.